133. Melisse Gelula, Co-Founder of Well+Good
Ali on the Run Show
Ali Feller
4.9 • 4.2K Ratings
🗓️ 17 April 2019
⏱️ 65 minutes
🧾️ Download transcript
Summary
"If there could be a dining critic, a theater critic…why couldn't there be a wellness critic?" —Melisse Gelula
Melisse Gelula is the co-founder of the health and fitness mega-brand Well+Good. On this episode, she talks about starting — and growing — something you believe in, and how Well+Good went from an idea to fill a hole in the publishing industry to a brand reaching more than 12 million readers every month. She talks about Well+Good's focus, and why it's more than green juice and SoulCycle but isn't weight loss or looking a certain way, and talks passionately about why wellness should be taken seriously.
Big congratulations to Melisse and the Well+Good team for the launch of the Well+Good Cookbook. Head to my Instagram — @aliontherun1 — for your chance to win a copy!
Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! CLICK HERE for $50 off your wireless headphone endurance bundle!
What you'll get on this episode:
- Was Melisse's plan always to be a journalist? Plus how Well+Good became a reality (5:00)
- How Melisse got people to take a wellness website seriously (13:45)
- What Well+Good looks like now (18:30)
- What wellness-related things people are obsessed with right now (21:40)
- What is it like to work at Well+Good? (28:00)
- Looking at the wellness industry as an inclusive place, and what is there for people who can't afford the fancy green juices and SoulCycle classes? (39:45)
- All about Well+Good's annual Wellness Trends (43:00)
- What's next for Well+Good? (47:40)
What we mention on this episode:
Well+Good in The New York Times
The Best and Worst Nutrition Bars via Well+Good
Well+Good's 2019 Wellness Trends
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Transcript
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| 0:00.0 | This episode of The Alley on the Run Show is brought to you by Aftershocks. |
| 0:08.4 | Welcome to The Alley on the Run Show. |
| 0:10.5 | I'm Allie Feller and I'm your host. |
| 0:12.8 | I'm a freelance writer and editor, a seven-time marathoner, |
| 0:16.0 | and a new mom to six-month-old Annie. |
| 0:19.1 | Every week on The Alley on the Run Show, |
| 0:20.8 | I talk with inspiring men and women who lead interesting lives on the run and beyond. |
| 0:26.0 | And while running is what brings us all together on these episodes, |
| 0:29.2 | I'm looking for more. |
| 0:30.8 | So join me every Thursday to learn about the decisions people have made to get where they are today, |
| 0:35.7 | the good ones and the bad ones, and how getting sweaty has factored in. |
| 0:40.4 | Today, I'm hanging out with Melissa Lula, the co-founder of Welling Good. |
| 0:44.6 | I've been writing for Welling Good for several years now and I've always admired |
| 0:48.1 | Melissa's leadership, her vision, and her fearlessness. |
| 0:51.6 | She has a keen eye, she's a brilliant writer and editor, and I've loved working with her over the years. |
| 0:57.2 | So I wanted to bring her on the show to talk about starting something, |
| 1:00.8 | about growing it, and about working really hard for something you believe in. |
| 1:05.2 | Melissa and her co-founder, Alexia Bruce, saw a hole in the publishing industry |
| 1:09.3 | and they knew exactly how to fill it. |
| 1:11.7 | In a world of glossy magazines that was telling women to lose weight, |
| 1:14.8 | get six pack abs and fit into a certain gene size, |
| 1:18.1 | Melissa and Alexia knew that wasn't what they wanted. |
... |
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