133. Consume Smarter: Recognizing News Media Bias with Vanessa Otero

Here's Where It Gets Interesting

Sharon McMahon

Government, History, Storytelling, Education

4.9 • 15.1K Ratings

🗓️ 23 May 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Sharon speaks with Vanessa Otero, the founder of Ad Fontes Media–the media company that is responsible for the dynamic Media Bias Chart. If you’ve follow Sharon on Instagram at @sharonsaysso, then you’ve seen her link to the Media Bias Chart many times. The conversation today centers around the importance of trust and reliability in the media. Ad Fontes analysts use the acronym RELI as news source benchmarks, which stands for reputation, evidence, likelihood, and incentive. As news consumers, it’s important for us to remember that true news journalism seeks to answer our questions, not provide analysis or opinion. We are used to thinking about news in a binary: real news vs. fake news, but as Vanessa explains, it’s more of a gradient of reliability, from a top tier of fact-based “who, what, when, where” news reporting down to misleading and inaccurate information. Most of our news media falls in the middle.

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Transcript

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0:00.0	Hello friends, welcome.
0:02.6	Always delighted to have you and today I'm
0:04.5	chatting with Vanessa O'Taro.
0:06.6	And Vanessa owns Add Fonte's Media.
0:10.9	And perhaps you're familiar with your interactive
0:13.4	Media Buyers Chart.
0:14.9	I have linked it in my profile on Instagram many times.
0:18.8	And they analyze media sources for both reliability and bias.
0:26.9	And this is an incredible conversation.
0:29.7	If you care about this topic.
0:32.6	So let's sit in.
0:34.1	I'm Sharon McBan.
0:35.7	And welcome to the Sharon Says So Podcast.
0:40.2	Thank you so much for coming Vanessa.
0:42.5	My pleasure.
0:43.5	I know that the people who listen to this podcast, first of all,
0:47.3	love what you do if they're familiar with you.
0:49.0	They're not familiar with you yet.
0:50.4	They're going to love what you do.
0:52.0	And this is a topic we talk about on Sharon says.
0:54.8	So especially on Instagram, truly every week.
0:58.9	And I am so excited to just hear what you have to say.
	...

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