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Why don't I talk a lot about advertising?

Why don't I talk about online advertising, Facebook ads?

Well, I do from time to time, but overall, I think Facebook ads, especially when you don't know what you're doing,

and even people who think they know what they're doing, they don't always know.

It's kind of like investing in the stock market.

Like, there's a lot of really smart people who don't achieve the same return that the average index fund does.

There are a lot of professional money managers who don't do as well as just putting your money in all of the stock market.

So when it comes to online advertising, it can be a great way to waste your money.

In just in case it's not clear, that's not what I want you to do.

Nevertheless, there are some smart ways to spend money on ads, especially once you have a proven offer that converts, which is key.

If you're just getting started and you don't have that proven offer, work on that first.

People often think of social media ads as just going out blindly to all sorts of potential website visitors, but there's something called retargeting that allows you to be much more specific and reach people who have already expressed an interest in what you have to sell, or at least, or kind of, you know, barking up the right tree, so to speak.

So how does it work? Why would you want to advertise to people who already know who you are?

That's what we'll talk about in this episode, the concept of retargeting, right after this message from our sponsor.

Hey Chris, this is Derek from Houston, and I recently found your show after a friend recommended to me.

I really appreciate the helpful content. Can you explain retargeting?

This came up as a conversation the other day, and I understood the general concept, but I'm not sure if it's only something for big companies or if side hustlers can do it too.

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