We often hear entrepreneurs talk about how they want to “be the best” in their field. It’s the same with many real estate investors. They want to be the best wholesaler, flipper, short-term rental host, or landlord. But, does “being the best” really matter much to your customer if they can’t tell the difference between you and your competition? Probably not. Mike Michalowicz, author of Profit First, is on the show today to discuss his new book, Get Different, and why so many entrepreneurs and real estate investors have marketing all wrong. If you’ve ever tried direct mail, cold calling, or door knocking, you know the sting of quick rejection from a potential seller. Why do they reject so quickly? Because you sound just like every other real estate marketer trying to get to them. If you’re looking to entice new partners, private lenders, tenants, employees, or sellers, you need to start marketing differently. This is possible through Mike’s “D.A.D Framework” that highlights the three most important factors of marketing successfully to a prospect. In This Episode We Cover Why real estate investors need marketing more than they think Finding your competitive advantage and using it to outsmart other investors Why having a high-referral rate doesn’t mean you're succeeding at marketing Who, what, and ‘win’ to target and market to partners, private lenders, and sellers The “D.A.D Framework” and how you can capitalize on it to score leads Asking customers “what am I doing right” and making it a crucial part of your brand And So Much More! Links from the Show Real Estate Rookie Youtube Channel Ashley's Instagram Tony's Instagram Real Estate Rookie FaceBook Group Zillow Facebook Geek Squad Check the full show notes here: https://www.biggerpockets.com/rookie132 Learn more about your ad choices. Visit megaphone.fm/adchoices