Okay. What's up everybody? It's D.G. I'm here solo. And this is my fault. DC and I had this on the calendar three separate times this week.

And somehow we didn't make it happen.

And now our schedules are all mixed up.

And so I figured I'm going to break the rules and do a seeking wisdom with just me.

I hope that'll be okay.

Because what I want to talk about today is I actually want to talk about DC because we talk so much about learning on this podcast. And the number one question that I get

from people, I had this actually came up. I went for coffee with Sam on our sales team here last

week, Sam Boyd. Shout out to you, Sam Boyd. And he was like, DG, I have a question for you. I am a big seeking wisdom fan. I love, you know, hearing about all the books and learning and I totally get it, but I hate reading. So how do I actually go about reading? And I thought this would be a good topic for today because me, that's where I come from. I never read three years ago when I started, just about three years ago when I started at D.F. It was when I really got into books and into reading. And I learned a bunch of tricks from D.C. that have helped me read more, learn more, and just kind of really start to love learning and appreciate reading. And so I thought today on this episode of Seeking Wisdom, that's where I could break those three things down for you.

Obviously, we've got to follow the rule of three. So, number one, and I hope this stuff is helpful for even if you don't, like, even if you're already reading, I think these things can help you get a little bit more out of it and hopefully level up your learning. So number one thing, number one thing that I learned from DC, and I don't want to blow his head up.

He's not here right now.

So let's not make this about him. Number one, I learned from this guy, okay, is read with a purpose. And so I used to, like, when I got into reading, I used to, okay, I'm in tech, I'm in SaaS. This is the world that I live in. And so I went and I got all these books about

SaaS metrics and VC funding and deals and all this other stuff that wasn't really that

interesting to me. And so as a result, I had a hard time actually going out and reading it. And when I

got to Drift, D.C. was like, look, put away all those other books. And here's what I want you to

focus on. Focus on copywriting, focus on all those other books, and here's what I want you to focus on.

Focus on copywriting, focus on advertising, and go out and find those books, right?

Find the books that are about classic marketing. So he put me on Ogilvy on advertising,

scientific advertising, all the classics, cash advertising, all these classic, the boron letters,

all these classic copywriting and advertising books. Because that's what I love. That's what I love doing. I love telling

stories. I love doing that piece of marketing. And so DC said, focus here. And so there's a really

important lesson there, which is from Peter Drucker's book, Managing oneself, which is focus on your

strengths instead of focusing on your weaknesses. And it

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