I've been marketing for 13 years. I built and sold nine companies. I sold my last

company for 46.2 million dollars to American Pacific Group. I've also written two books on

marketing that have sold over a million copies. Here's 13 years of marketing

device that will make you more money. Piece of advice number one, start with low prices or even gasp free.

The reason that I say that is because if you start there, then you can go up.

It's very difficult to come down and in the beginning you want to get

flow through the system and so it's totally fine to start it free and then start

bumping up from there and so I'll give you three quick examples and I'll show you

how to do this tactically. So when I started my first ever business it was a online personal

training business since it's 13 plus years ago and when I started I didn't know

anything and I was so afraid to charge people money to begin with and so but I did want them to pay something because I wanted them to be invested because otherwise people don't follow through with their workouts or their nutrition plans etc.

And so I said hey just donate to the charity of your choice, whatever charity you want to, in exchange, I will then train you for 12 weeks.

And so people would donate, I think it was 500 or a thousand dollars, it was their choice to a charity of their selection.

And by doing that I actually got my first 13 or so customers just by making posts and

deming people that I knew and it didn't feel weird because I was like hey I'm

doing this kind of nonprofit thing.

I want to help you out if you want to lose weight and you can feel good about it and it's a write-off.

And so we were like, oh, this is pretty cool.

The thing is, that was the first time I ever did it.

And then from there, I said, huh, would you guys be willing to pay me now after we finished this 12 weeks?

And a lot of them were like, sure, I was like, yeah, I'm the charity now.

And so after I did a good job, they were willing to do that and refer me customers.

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