Welcome to episode number 13 with makeup junkie bags herself, Meredith Jerica.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the

balance and the happiness that we all seek? Let's hear from those insiders, experts, and

strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique

hub, and I can't wait to chat. Do you love stories with happy endings?

Just over a year ago, a fresh face joined our community at the boutique hub.

A bright, fun woman from Texas who was hand-making makeup bags at our kitchen table along with

her husband. Each week,

she was having a live sale on Facebook, together with her husband that I'm telling you,

was like watching Prime TV entertainment. And then her bags would immediately sell out. She was

brand new to the business, but her personality resonated with everyone watching. A few months in,

we announced our very first boutique summit

after she joined, and she was quickly going to sign up to come to Dallas. Once Meredith

reached out and signed up as a sponsor of the summit, it was a total gamble for her. She'd never

done something like this, but she'd quickly decided that she was going all out, not only attending,

but sponsoring and coming to set up a booth.

And not only that, as most sponsors of events do, they maybe throw in a logo chapstick or a pen or a product,

but she was going to include a full-size bag in each and every swag bag for attendees, more than 300 guests attending. Now, to be honest,

that's more than a $10,000 investment of product. When the week of the summit arrived, I'll never forget the first morning of the event when I was thanking sponsors in the room. Our community was

all bright-eyed and bushy-tailed, ready to learn. And as I went through each of the

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