Part of the reason why TikTok's been so different is because it really, obviously, besides Vine back in the day,

it really brought back short form video.

So people have learned how to capture attention for 9, 15, maybe 60 seconds.

But I think most TikTokers are going to struggle with that transition to long-form content versus someone like you who is an expert in YouTube,

I think you would instantly be able to create that long form content that retains attention.

But for most people, I recommend starting a little bit shorter, 15 seconds, 8 seconds, and then

growing your way to 60 seconds as you learn how to engage an audience, retain attention, and

ultimately think of enough cool things to say in order to

keep people paying attention. Welcome to the Think Media podcast. My name is Heather Torres. I'm your

host of this show. And on this podcast, we help you grow your influence on YouTube and then turn

that influence into a high impact and a high profit online business. And man, is vertical video everywhere?

I feel like my iPhone is only vertical video now. It's YouTube shorts. It's TikTok. It's Instagram

Reels. So we need to start understanding you and I how to be utilizing this for our business.

Video is not going anywhere. and the virality of this vertical

video revolution. Oh, that sounded cool. Okay, the virality of this vertical video resolute,

no, that's not what it is. The virality of the vertical video revolution is unstoppable. So today, we're diving into TikTok, one of the fastest growing

apps with vertical video right now. And Rachel Pedersen is going to be our guest on the show.

And we're going deep into her strategy of how she's reaching people around the world. We're going

into her workflow of how she's creating so much

content and the best practices that you, entrepreneur, need to be doing right now to be making

vertical video a staple in your marketing. So let's get into today's featured conversation.

Welcome back to the Think Media podcast. I'm fired up for today's episode because we're talking all about short form vertical video. Yes, TikTok and my guest today has three powerful tips for us and also repurposing short form vertical video across multiple platforms. But if you haven't met her before, Rachel Peterson is a Minnesota mom of three. She is a social media expert.

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