126: Family Brand: How to Establish The Culture and Values You Want in Your Family

Mint Arrow Messages

PodcastOne

Education

4.9 • 1.6K Ratings

🗓️ 28 June 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2020, Chris and Melissa Smith started the podcast and website Family Brand, to help families figure out what they want to stand for and be remembered by. Having a family brand is a way to strengthen your family.

Since then, they’ve taken dozens of families through their training that helps families identify core values they want to create a family brand around, and how to make their family brand not just inspirational but transformational.

Today, Chris and Melissa sit down with Neil and me to give us a crash course and a mini family brand session by asking questions you can use too to get your family brand started.

In this episode, you will hear:

Twelve years ago, Chris and Melissa almost got divorced. Then she read a statistic saying that 87% of couples considering divorce who decide to work it out are happy five years later. Since then, they focused on building back their marriage.
Oftentimes as entrepreneurs and business owners, we are so much more intentional about the brand and the culture of our businesses and our personal brands than we are about the brand and the culture of our home.
Families are the backbone of everything. It's no coincidence that the breaking down of a family directly coincides with all kinds of issues in society. So the world needs strong families.
In getting started with creating a family brand, here are three questions you can ask yourself and the rest of the family:
What do you stand for more than anything? (For us, it’s faith and love.)
What do you want to be remembered for someday?
What makes your family unique?
Clarity is usually at the bottom of confrontation. If you're willing to work through confrontation, everything becomes clear.
Language is creation. The words you speak in your home create the culture in your home.
One of the greatest indicators of a child's future well being and identity is how much they know about their family history and their ancestors.
Having family values gives you opportunities to acknowledge whenever there are some things you haven't lived up to.
You can live the life you want to live as a family and take a stand for your family.

Supporting Resources:

Family Brand Podcast https://podcasts.apple.com/us/podcast/family-brand/id1536495798

Website: Familybrand.com https://familybrand.com/

Instagram @ourfamilybrand https://www.instagram.com/ourfamilybrand/?hl=en

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Episode Credits

Produced by Emerald City Productions

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Transcript

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0:00.0	In 2020, Chris and Melissa Smith started the podcast and website Family Brand to help families figure out
0:07.2	what they want to stand for and be remembered by. Since then, they've taken dozens of families
0:12.2	through their training that helps families identify core values that they want to create a family
0:17.4	brand around and how to make their family brand not just inspirational,
0:21.7	but transformational.
0:23.7	Today, Chris and Melissa sit down with Neil and me to give us a crash course in many family
0:28.5	brand session by asking questions that you can use too to get your family brand started.
0:41.3	I'm going excited, number one, that I talked to Neil into doing this episode with me today,
0:46.5	but number two, that we are bringing on two friends that we met in Hawaii on the beach,
0:52.4	which sounds like a fantasy land. It totally was this, I felt like it was
0:56.4	totally meant to be. We were with friends on the beach and we met Chris and Melissa. And so I can't
1:02.5	wait to talk to them about their podcast and what their mission is and what they're doing.
1:06.6	Tell us Chris and Melissa, who you guys are and what you're all about. Yeah. So Chris and Melissa Smith, we have five kids, three boys and two girls, between the ages of 14 and four.
1:16.7	Six months ago, we just pursued a lifelong dream and moved from Arizona where we've always lived and moved to the North Shore of Oahu, Hawaii.
1:24.5	One of our family values is Smith are adventurous.
1:27.0	And we'd been saying that for like a year
1:28.4	and a half. And then we're like, are we really or should we do something really adventurous?
1:32.0	And yeah, like we love all things, family and adventure and we're learning to surf out here.
1:37.2	I know Melissa's followed your podcast like one of our favorites forever. So we're like so excited
1:41.8	and stoked to be. Thank you. And so, Melissa, maybe you can tell me
1:45.4	a little bit about family brand and how that all got started. Yeah. So family brand is, it's a way to
1:52.3	strengthen your family. And there's been a lot of kind of inspiration for this. I guess the first thing I
	...

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