And Instagram knows that there's nothing that keeps people on the platform as long as Reels do.

Reels just keep people on the platform for longer.

And so while Instagram can say all they want that we don't prioritize Reels, we don't rank Reels over other things, they do.

They show Reels to more people, they show Reels to more of your existing followers,

they show your Reels to more of your non-foollowers, people who don't know you yet but might be

perfect to follow you.

The reach of reels compared to any other kind of post on Instagram, it's just night and day.

And so when I say post more of what Instagram wants, make the beast of Instagram happy by posting more reels.

Welcome to the Think Media podcast. My name is Heather

Torres, your host of this show. And here on this podcast show, we're helping you grow your

influence on YouTube and then turn that influence into a high impact and a high profit online

business. And today, we're diving into social media. Yes, we are Instagram teachers,

but we'd love to bring our industry expert friends here to the podcast who are growing

rapidly on other channels. Today, it's all about Instagram. But before we get into that,

I want to let you know that there are still tickets for sale for

our video live conference. That is happening May 22, and you can still lock in early bird

pricing for that conference by going to growthvideolive.com. I'll tell you more about some of the

amazing speakers who will be at the conference this year after this episode. But let's get

into Instagram. Today we're going to be talking about three tips for growing on Instagram.

Before we jump in, though, are you already active on there? I have just started to come back to

the platform, really getting into reels and understanding that platform on a deeper basis. And man,

am I seeing growth happen because of consistency? Our expert today is Brock Johnson, and he's

...