1234: Layne Norton | Debunking Diet Soda Panic and Seed Oil Hysteria
The Jordan Harbinger Show
Jordan Harbinger
4.8 • 12.1K Ratings
🗓️ 4 November 2025
⏱️ 81 minutes
🧾️ Download transcript
Summary
Protein sources, seed oil panic, aspartame fears — nutritional scientist Dr. Layne Norton dismantles the internet's favorite fitness myths here!
Full show notes and resources can be found here: jordanharbinger.com/1234
What We Discuss with Dr. Layne Norton:
- Total protein intake matters more than source. Once you consume 30-40 grams of protein in a sitting, the specific source becomes largely irrelevant since the muscle-building signal gets saturated.
- Aspartame fears are scientifically unfounded. Despite popular panic, artificial sweeteners don't cause insulin spikes, increase hunger, or cause diabetes. Cancer risks only appear at 10,000x normal consumption in lab rats.
- Context over absolutes defines expert communication. Real experts rarely use words like "always," "never," "best," or "worst." They provide nuance, acknowledge uncertainty, and present opposing viewpoints before explaining their position.
- Emotional manipulation drives supplement marketing. The more exclamation points and extreme claims in marketing, the less likely it's legitimate. Extraordinary claims require extraordinary evidence, not just assertion.
- Listen to how fitness experts (or any experts, for that matter) speak, not just what they say. Train yourself to recognize measured, contextual language that acknowledges complexity. When you spot fear-mongering or absolute statements, investigate deeper and demand evidence before accepting claims.
- And much more...
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Transcript
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| 0:00.0 | Coming up next on the Jordan Harbinger Show. |
| 0:02.9 | Aspartame does not cause an insulin or glucose response. |
| 0:07.1 | It does not increase hunger. |
| 0:08.6 | If anything, it reduces energy intake. |
| 0:11.5 | No, it does not cause type 2 diabetes. |
| 0:13.4 | It does not cause you to be hungry. |
| 0:15.2 | People will say, well, they cause cancer. |
| 0:17.3 | Yeah, if you give it to a lab rat at 10,000 times the dose you should normally consume, |
| 0:21.6 | then, yes, you see some weird things. |
| 0:27.3 | Welcome to the show. I'm Jordan Harbinger. On the Jordan Harbinger show, we decode the stories, |
| 0:32.1 | secrets and skills of the world's most fascinating people and turn their wisdom into practical |
| 0:36.5 | advice that you can use to impact your |
| 0:38.2 | own life and those around you. Our mission is to help you become a better informed, more |
| 0:42.6 | critical thinker through long-form conversations with the variety of amazing folks, from spies |
| 0:46.9 | to CEOs, athletes to authors, thinkers, to performers, even the occasional neuroscientist |
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| 0:54.6 | Hollywood actor. If you're new to the show or you want to tell your friends about the show, |
| 0:58.7 | I suggest our episode starter packs, these are collections of our favorite episodes on topics |
| 1:03.1 | like persuasion and negotiation, psychology, geopolitics, disinformation, China, North Korea, |
| 1:09.2 | crime and cults, and more. That'll help new listeners get a taste of everything we do here on the show. Just visit jordanharbinger.com slash start or search for us in your Spotify app to get started. Y'all caught me mid-crunch on some Quest protein chips. Don't judge me. It's field research. Today on the show, not all protein is created equal, or is it? We're diving deep into the |
| 1:28.8 | great protein debate with Dr. Lane Norton, PhD in nutritional sciences, world champion powerlifter, |
| 1:34.4 | and a guy who's probably corrected more bad diet advice on the internet than your entire |
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