What's up everyone, Chris Gellivo here.

Welcome to a new week and a new classroom episode.

You have put a lot of work into developing your product.

Let's say, let me just discover the podcast today, then perhaps you have not.

But assuming you've been listening for a while, assuming you've been working for a while,

you've put a lot of work into developing your product.

And if you haven't, well, at a certain point you're going to develop your product and

you're going to design a smart launch strategy.

How can you make sure that people notice?

Well, let's talk today about product launches and designing that strategy.

Now, right at the top, I want to just make a disclaimer and say, I think it's just as

important to think long-term as opposed to just thinking about your product launch because

I've seen a lot of people make the mistake of focusing only on this compressed period

of time known as the launch.

And this is especially true with books, which is my role as an author.

You know, see a lot of authors kind of go all in, you know, for that first week of publication,

which is important, you know, to make an impact.

However, they don't really think about what happens afterwards.

And so then their book, you know, does well in the first week, perhaps, but then it syncs

like a stone afterwards.

And it's really not pleasant.

I actually have had that experience one time myself several books ago.

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