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Your Virtual Upline Podcast

123: 5 Strategies to Help You Make the Most of Black Friday

Your Virtual Upline Podcast

Bob Heilig

Education, Careers, Self-improvement, Business

4.91.7K Ratings

🗓️ 19 November 2019

⏱️ 45 minutes

🧾️ Download transcript

Summary

Every year people ask me, "Is it ok to do Black Friday promotions?"

Yes!  It is OK to promote your products and business on Black Friday!

Download my FREE Black Friday Marketing Strategy Guide with my favorite strategies and scripts at www.yourvirtualupline.com/123.

However, to be SUCCESSFUL in your Black Friday marketing efforts, you MUST be different than your competitors.

Here's the truth about Black Friday - your success or failure will not be determined by what you do on that single day, but by what you've done in your business in the 30, 60, or 90 days leading up to Black Friday.

In this episode, I'm going to share 5 ways that you can make the most of your Black Friday promotions this year.

Strategy #1: Live Video Content On-Ramp. You need to warm your audience up for the promotion!  To do this, build up curiosity for your products through a series of live videos on Facebook, Instagram, or any platform you prefer. The key here is to create value; so, it's very important that you focus on educating and teaching people around the area of your products.

Strategy #2: Share Customer Success Stories. I want you to understand that people don't buy products.  They buy the results that the product gives. So instead of selling on price, focus on selling the value of your products by sharing customer success stories and how it made your customer's life better and what problems you solved for your customers.

Strategy #3: Gratitude and Appreciation. Don't lead with the promotion you.  Always lead with love, gratitude, and appreciation for the customers supporting your business. What does this mean?  Instead of jumping straight in with your product pitch, schedule some dedicated time to call, voice message, or even send a short, handwritten note for your current or past customers personally thanking them for their support.  

Strategy #4: 'Steal a Deal' FB Group Strategy. With this strategy, you set up a temporary 'pop-up' FB Group for your entire team to use during Black Friday. Your team members can then add their customers and prospects to this group. The exciting part is that each member can contribute a certain amount that will go to the discounts of the products. You will then pick a specific time for the event to happen so you can start promoting to everyone inside the group.

Strategy #5: Personally Connect with Your Top Prospects. Most network marketers rely too heavily on passive 'Attraction Marketing.' What I want you to do this Black Friday is change your approach, slow down, and get more focused on the most important people for you to connect with. At the end of the day, the best sales strategy out there is just genuinely taking the time to get to know what's going on in someone's life and caring about them.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give Network

0:12.4

marketers the mindset, strategies, and skills that you need

0:17.2

to build a business and life of your dreams.

0:22.0

A Bobbier, your virtual upline, and welcome back to the show. Boy, oh boy, do I have a good one prepared for you today and I think a lot of you are gonna really be excited about this episode because it is that time of year again.

0:47.0

So let's talk Black Friday Promotions. Well, I guess actually... Friday promotions.

0:54.0

Well, I guess actually now it's much more than just Black Friday.

0:58.0

We've got Small Business Saturday, we've got Cyber Monday,

1:02.0

but look at the end of the day it's really all the same but in this episode today

1:06.4

I'm going to share with you five marketing strategies to help you make the most of your company's Black Friday

1:17.0

promotions this year and I promise you if you can implement and do any of these

1:22.3

five things it's going to help you stand out from

1:27.0

the herd. From the millions of other network marketers that are out there promoting deals on social media and the thousands

1:37.4

potentially of other reps in your company promoting the very exact same thing as you it's become almost impossible for us to

1:47.6

stand out and get attention on Black Fridays and on these big promotional days

1:51.5

but I promise you this these strategies will help

1:56.3

you get attention and if you want to become successful if you want this Black Friday

2:01.9

to be the most successful one yet, here's what you have to do.

2:06.1

You must be different.

2:09.5

And that's what this episode is going to teach you how to do today,

2:13.4

how to stand out from all the competition

2:15.6

and absolutely crush it.

2:18.1

And I want to welcome any new listeners that we have.

...

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