4.8 • 793 Ratings
🗓️ 10 January 2019
⏱️ 44 minutes
🧾️ Download transcript
Not long ago Roxelle Cho was making products in her garage.
After she gained the loyalty and support of a growing customer base through Facebook Live, Instagram, and emails she had to scale quickly.
Fused Hawaii is a handmade swimwear brand that empowers women to live comfortably in the skin that they're in.
In this episode Roxelle shares how she has created a community of superfans who want to buy from the company again and again while spreading their message and telling their friends.
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0:00.0 | I feel like growing the brand, the audience, I'm able to just experience these really cool moments with everybody as they grow. |
0:07.3 | Because I think when something great happens to us, the first thing we do is share it with somebody. |
0:12.9 | That's all it's about is connecting and growing alongside people and watching their growth happen as well. |
0:18.9 | Hey, one percenters and greedy capitalists, Ryan here, |
0:23.0 | and I'm really excited to bring to you this episode from a new podcast that we have |
0:30.6 | launched at capitalism.com called the Brand Builder podcast. |
0:35.1 | I host it with my buddy and my partner, Max Curwick, and it's all about |
0:40.8 | physical products brands. It's about Amazon. It's about branding. It's about funnels. It's about |
0:47.2 | case studies of businesses that are doing this well. So this is one of the episodes from the Brand Builder podcast, and we have some |
0:56.7 | really cool stuff coming in 2019 here on the podcast and at capitalism.com. This is a taste |
1:04.3 | of what is to come. You'll hear us talk about what is working in our businesses. You'll hear us |
1:10.7 | interview students and other |
1:12.7 | people that we admire who are doing some cool things. And you'll hear us feature some of the |
1:18.7 | keynotes that we've had at past brand building events. You're really going to enjoy this if you |
1:24.7 | sell on Amazon, if you sell physical products, if you have an audience that |
1:28.8 | you want to monetize, or if you want to do any of those things. So you can subscribe by searching |
1:34.2 | Brand Builder podcast, or you can just listen to this episode here on the show. Thanks for listening. |
1:39.8 | Welcome to the Brand Builder podcast presented by Capitalism.com. I'm Max Kerwick and I advise physical product brands to find their story. |
1:46.8 | I'm Ryan Daniel Moran and I invest in physical products brands. |
1:51.2 | A physical products brand is arguably the most predictable path to a seven-figure business. |
1:56.5 | And we advise them, build them, buy them, and sell them. |
2:00.1 | This show goes behind them, tracks their success and hands you the keys to what's working. |
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