121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 8 December 2016

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

A unique product snags attention. A boring product does not. Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops. “The kind of people that are contributing to your crowdfunding campaign, especially if they’re buying a product, they’re doing so because they can’t buy it anywhere else,” he says. “They’re not going to jump on and grab something that they can go down to the shop and get, that’s just as good or the exact same thing.” But they didn't rely on their product's uniqueness. By shoveling time into their campaign, both the preparation and execution, the team at Willi Footwear was able to integrate consistent messaging with outreach to people they knew, which earned them the money they needed to ensure the success of their fledgling company. In this episode you will learn: Why Indiegogo might be a better platform for crowdfunders How to strike the right tone for your campaign video What connections you can immediately leverage to ensure your campaign is a success The elements behind a high-converting project page What you need to start planning for once you decide to start crowdfunding & much more!

Transcript

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0:00.0	This is episode number 121 with Brad Munro of the Founder Podcast.
0:06.7	What you need is thirst.
0:08.4	You need to be a thirsty human.
0:10.4	Who is intent on learning.
0:12.4	It's a really fascinating exploration of human potential.
0:18.1	The Founder Podcast.
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0:29.9	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Huffington, Steve Case, Gary V, Sophia Amorosa, Barbara Corcoran, Damon John.
0:37.0	Learn from the greatest minds in
0:38.5	business today with interviews hosted by Nathan Chan. This is not your average entrepreneur podcast.
0:45.3	The Founder Podcast.
0:52.2	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.3	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
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1:40.6	Okay, so now let's talk about today's episode.
	...

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