So, my friends, we all do it.

Maybe our attentions are pure, we want to do good, and yet our best laid plans explode in our face. We have, for all intents and purposes, buried ourselves. I mean, you may as well just dust your stuff off and start again. Remember, there's nothing wrong with failing, that's how we learn. WWE has been around so long they've certainly done this time and time again, so I am Simon Miller, and I thought we should talk about it.

The times where maybe they aim for the skies and hit rock bottom instead.

Shouldn't have said that, because it sounds like a pun.

Let's go.

Number 12, the 2019 apology.

So maybe this was a precursor to what was going to come, because 2019, oh my gosh.

Most people admit that it was not a good year for WWE, and the clue was right there on the 17th of December 2018 roar, where Triple H and the McMahon family walked out to say sorry to the fans.

It was right. They all admitted the last 12 months had not been good. While they then tried to blame Baron Corbyn, we all knew the deal. The company was trying to find a new direction, and as of yet, they had nothing. There had been a lot of throwing ideas at the wall and an incessant need to push Roman Reins as a baby face, and of course we know that was a bust. That's what WWE should have actually done, too, in hindsight, just pulled the flipping trigger on the tribal chief, and I really don't understand why they didn't do that. It did bring new life into the promotion, though, because it gave us something to believe in. It was just so rare, especially from Vince McMahon, because he just told us that maybe, just maybe things were going to change. It's not like we didn't need it. The product was stale and weird. Of course, the show actually then got worse, courtesy of Roman rains getting covered in

dog food, Shorty G, and the infamous Seth Rollins versus the fiend hell in a cell match. So don't

pretend if ATW magically found a window that year. We were all desperate for an alternative, as was

WWE. They needed somebody to shake things up. If we dive deeper, however, the long rumor is that

this speech was meant to lead to the debut of the Young Bucks and Kenny Omega. That was the big shift that would prove WW as being serious about all this. Yeah, check the dates. Matt and Nick Jackson as well as Omega were allegedly in talks. The rumor was Triple H was so keen he was even going to give them an out clause after a few months in case they weren't feeling it. We shall have to leave that one open for debate, but this would have sent shockwaves through WWE, and yes, more than likely got things exciting again. Of course, we just went in the total other direction, which is why wrestling is nuts. One day you're saying sorry, the next you're sending somebody dressed as a giant dog to the

ring, because why the flub not? Number 11, Shane McMahon wants to fix WWE. This one is super interesting

when paired with number 12, because it was sort of the same thing just three years earlier. Shane

McMahon did genuinely shock the world when he returned on the 22nd of February 2016 Roar,

and I still remember this 10 years on, sums up how seismic it was. The story then went weird as Vince McMahon booked his son in the hell and a cell match at WrestleMania against the Undertaker, and we had the mysterious lockbox thrown in for good measure. There was also the right to run Monday Night Raw if Shane was going to win, and I tell you, all of this came out of nowhere. Now, one of the reasons Shane's wanted to be involved, though, because in his own words, he thought the show sucked. He did not mince any of this, because he talked about decreasing ratings and a bad stock price, and that the reason for all this was his dead. It was hard to say this was all fiction either, because the numbers were out there and was kind of true. It then got so damn messy because Shano lost to the dead man, but he still took control of Roar, as if Vince had gone, you know what, he has been correct, we do need some help. And look, it's not like WWE is the only company to have done this, but it's always strange. You are using real-life stats to alert fans that maybe you have a little bit of

problem.

I mean, business-wise, we're not where we need to be, but why would you ever want to shout about

that?

Number 10, Steve Austin at Raw 25.

Now, it's hard to get totally mad about this, because man, what a pop.

...