#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 24 March 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy?

This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it’s one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage.

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

Transcript

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0:00.0	You already know that the story brand framework is the key to clarifying your message and growing your business.
0:04.5	It really gives you a clear path to act as the guide while positioning your customer as the hero.
0:08.9	Up until now, the best way to learn and implement the framework was by reading Building a Storybrand or the newly updated building a story brand 2.0.
0:17.0	But what if there was a fun and engaging way to hear it in action?
0:20.7	Well, now there is. It's called
0:22.2	Story Brand Radio Theater Presents Pete and Joe Save Their Mother's Company. This original story
0:27.9	brings the framework to life in a classic radio drama-style adventure. The stakes could not be higher
0:33.7	as Pete and Joe inherit their family's struggling board game company and have to save it
0:38.7	from the brink of bankruptcy. Will they figure out how to keep it afloat, reconnect with their
0:43.1	family, and discover how clarifying their message can save the business? I don't know, maybe. Go listen
0:48.8	now on Audible. And after the drama, stick around for a bonus conversation with me and Dr. J.J. Peterson plus April Sunshine Hawkins because we're going to break down the lessons from Pete and Joe's journey and show you how to apply them to your own business.
1:02.6	Don't miss this one of the kind, entertaining way to master the story brand framework. Listen to Pete and Joe Save their mother's company now on Audible and start clarifying your message today.
1:16.1	You're listening to the Why That Work podcast presented by storybrand.a.
1:20.3	If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place.
1:26.3	Every week we unpack why something
1:27.7	worked, then give you actionable insights that you can use in your own life. Now let's dive in
1:32.6	with your hosts, Donald Miller and Kyle Reed. Today we're talking about why nostalgia works. And I
1:40.3	think what you're going to see from this conversation is nostalgia is powerful.
1:47.9	And I want you to lean into the beginning, but also at the very end of the podcast, there's something Don shares of just how you can use nostalgia.
1:52.8	And there's a couple of keywords you can use for your business, for your personal life.
1:56.8	That is worth you sticking around for.
1:59.4	So thanks for joining us.
	...

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