#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 24 April 2018
⏱️ 71 minutes
🧾️ Download transcript
Summary
Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend?
Not an e-commerce store? That's ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, your page, your email list, or to simply drive engagement keeps you top of mind, and keeps your customers knocking at your door.
For show notes & resources visit the episode webpage below or click here.
Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat
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Transcript
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| 0:00.0 | Get ready for episode number 12 with Rezik Jabi co-founder at Shulace Technologies. |
| 0:05.5 | And if you love analytics and you're wondering all about Facebook ads and retargeting, |
| 0:09.8 | you better sharpen your pencil now. |
| 0:16.9 | Let's talk about your business, strategy, and the juicy details of what actually works, from |
| 0:21.8 | mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:26.8 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:31.6 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:35.6 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:46.6 | Hey guys, I'm about to keep this week's intro real short, because the content you're about to hear |
| 0:51.6 | is jam-packed with value. |
| 0:53.7 | It's like having your own mini Facebook ads training right inside of this podcast. |
| 0:58.7 | In case you have not yet met Reza, he spoke at the 2017 Boutique Summit in Dallas, |
| 1:04.2 | and he's the co-founder at Shulace, the Shopify app that automates retargeting journeys |
| 1:08.6 | for e-commerce stores. |
| 1:09.8 | And we're so thrilled to have Shulace back at the 2018 Boutique Summit as a key partner of our event. |
| 1:16.6 | So get ready to meet Reza in person again and ask him all of your questions. |
| 1:21.6 | This week, we're not only digging into retargeting ads and pixels, but also your basic customer journeys with paid |
| 1:28.2 | traffic. And if you'd like a visual to go along with this week's show and you're a member at |
| 1:32.3 | the boutique hub, make sure you visit our training library and watch the April training video |
| 1:36.6 | on Facebook ad sales funnels. This is going to walk you through the basic three-part sales funnel |
| 1:42.0 | covering new customer acquisition, sales conversion, |
| 1:45.2 | and retargeting. |
... |
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