118. Why Your Fear of Visibility is Limiting Your Instagram Growth

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 9 September 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to showing up on Instagram, which BossBabe co-founder do you resonate with most? Are you someone who’s comfortable on camera like Natalie, or do you prefer to be behind-the-scenes like Danielle? Either way, both Natalie and Danielle have cultivated their confidence over the years to show up on social media. Having used Instagram to build her first business, Natalie understood how vital it was to show up every day to deliver consistent value for her audience, which is why she appears so natural on social media today. She knew that BossBabe’s audience growth and influence wholly depended on her commitment to showing up daily - rain or shine. Whilst Danielle didn’t initially have this urgency to be on social media, she overcame her post paralysis by learning to hone in on why it was important for her to show up. By identifying the root of her fears and focusing on her ‘why’, Danielle was also able to build her confidence on camera. Both Natalie and Danielle didn’t start out as superstars on social media, but with consistency and having a clear, strong ‘why’, they were able to overcome their limiting beliefs and attract an audience by showing up as their authentic selves (which means that you can do it too!). If you want to stop second-guessing yourself, put an end to post paralysis, and become an expert in your niche that makes an impact, then this episode will show you how. Links: This episode is sponsored by the Insta Growth Accelerator. A 12-week accelerator designed to show you how to grow and monetize your Instagram account: https://bossbabe.com/iga Try ShipStation free for 60 days with code BOSSBABE. Follow: @bossbabe.inc Natalie Ellis, @iamnatalie Danielle Canty, @daniellecanty

Transcript

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0:00.0	I think that is a big reason that we've been successful on Instagram is consistency and it's not sexy because it's not easy
0:16.1	and it's not a quick fix and it's not a short-term thing.
0:20.8	But also it's about showing up as my authentic self and not feeling like I needed to be anybody different but me.
0:29.0	Welcome to the Boss Bay Podcast, a place where we share the real behind the scenes of building successful
0:33.4	businesses achieving peak performance and learning how to balance it all. I'm
0:37.3	Natalie Alice co-founder and CEO of Boss Bab and your host for today's episode.
0:41.0	Today Danielle and I are going to be talking
0:43.2	about the number one reason
0:44.8	that might be holding you back
0:46.0	from growing your audience on Instagram.
0:47.8	It's something that I see time and time again.
0:50.3	So I really wanted to hop on and talk a little bit about it and kind of lift the lid on this.
0:54.5	So when it comes to social media, Danielle and I have had completely different experiences.
1:00.0	I've been on Instagram basically since it started while Danielle got started a lot later.
1:04.8	We both have completely different zones of genius which is why we work so well as co-founder.
1:09.4	I'm more like creative type and Danielle is more ops management behind the scenes. So when it comes to
1:15.0	Instagram I wouldn't say I've always found it easy to show but I've always showed up because I've
1:18.8	always been very entrepreneurial and so I've had businesses for quite a long time so I kind of had no choice whether to show up or not because I had no marketing budgets. I was like well
1:27.9	Instagram looks like a free tool and so I just built confidence very early on without thinking about it. So now I find it really, really easy to put myself out there. However, Danielle really prefers being behind the scenes, knows where that's where she excels. And so I have to really convince her to get on social and so it's
1:45.6	that's led to like a lack of practice and consistency and when you're not doing something often
1:50.7	there can be a lot of fear around it because you're not used to doing it.
1:53.3	So while it's more natural for me it's not necessarily for Danielle.
	...

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