#118: The 6 Principles Of Influence (AKA The One Book Every Business Should Know Cold)

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 6 April 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- If you're in marketing or sales, this is a drop what you're doing and listen to this one and get the book type of episode. We're breaking down Robert Cialdini's 6 Principles of Influence -- from what might be the single greatest business book of all-time. 1. Reciprocity 2. Social Proof 3. Commitment 4. Authority 5. Scarcity 6. Liking -- Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

Transcript

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0:00.0	Ladies and gentlemen, we're back. We're back.
0:11.1	Seeking wisdom.
0:12.5	This is what we're talking about.
0:13.4	A real book.
0:14.4	We were reviewing a real book here.
0:15.8	I actually cannot believe we've gone almost 120 episodes and we have not reviewed this book.
0:41.3	Little humble brag, you know, there's a picture out there with me, and DG and Robert. Yeah. Chalding. Yeah. Chalding. Chalding. That's how he says it. Yeah. Wow. That's right. Tell them that story. We were hanging with our homie. Yeah. Ryan. Yeah. Dice. Yeah. And Ryan Dice runs a company called Digital Marketer. I speak in at his conference called Traffic and Conversion.
0:45.3	And a fantastic person who's going to be on the podcast later on.
0:49.3	He's a homie.
0:50.3	Anyway, we were backstage.
0:51.3	Well, actually, hold on, hold on, hold on. So the real, so DC was backstage where the VIP speakers go. I was trying to find him. And I go backstage and he's sitting on this couch next to this older gentleman. And the two of them are just talking. And I'm like, who is that? I'm like, oh my God, that's Robert Chaldeany. And D.C.'s like, hey, I want you to meet somebody.
1:12.4	I'm like, what is happening right now? And this guy, we post her picture. Best part of it, though, he has six principles, which we're going to talk about today. You'll intro that. He reaches in his pocket, and he hands me a little card, a little cheat sheet. Yeah. And it had the six principles on it.
1:08.9	That is awesome.
1:10.0	I wish I don't have my card with me as a show.
1:11.7	When did you first hear about this book when it came out? A little cheat sheet. Yeah. And it had the six principles on it. That is awesome.
1:28.3	I wish I don't have my card with me or such a jump.
1:29.8	When did you first, when did you first hear about this book when it came out?
1:31.7	Wow.
1:32.0	No.
1:33.5	Do you see that? I didn't mean it like that. Do you see that? That was in the 80s. That was not an 80s. That was not an attack. That was not a tag.
1:24.1	He was like in 1962, did you, did you, uh, is that how you heard the book?
1:28.7	Man, come on.
	...

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