1177: Track These Metrics to Maximize Your Conversion Rate - Eric Perez
Real Estate Rockstars Podcast
Aaron Amuchastegui
4.6 • 864 Ratings
🗓️ 25 September 2023
⏱️ 47 minutes
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| 0:00.0 | Those are the three fundamental things I look at which is connection, talk, time and appointments as like some metrics of saying like hey what's is is are they being efficient with their time ultimately and that's what's really important because if we can't get them as agents and to you guys agents if you can't get to your next deal you can't survive in this business for 30 more days. |
| 0:30.5 | Welcome back real estate rock stars. I am Shelby Johnson. And today I'm here with Eric Perez, who is the chief operations officer for the Figueroa team, which is a massive team of 70 agents, |
| 0:39.8 | 11 staff members out of Central Florida from the time that Eric joined their organization back in 2019. |
| 0:46.6 | They have closed over 4,000 units. |
| 0:49.4 | So just a little bit of experience and I know we normally don't interview people other than agents but because a lot of you are probably sitting there like I wish I had systems in my life and I wish I knew how to leverage some of the things off my plate. |
| 1:03.2 | Well, we have Eric here and we can pick his brain on where to start. |
| 1:06.5 | So Eric, welcome. |
| 1:08.7 | Thank you for having me. |
| 1:10.0 | Hello, dude. |
| 1:11.1 | Yeah, thanks so much for joining us. |
| 1:13.0 | And before we dive in, can we get like a little bit of context as to like how you became |
| 1:19.9 | chief operations officer or like the things that happened in your life that led you to this moment. |
| 1:25.8 | Yeah, it's my whole life, right? |
| 1:28.9 | So we'll just do my professional career. |
| 1:31.6 | Perfect. So I went to school at UCS, Central Florida, I go nights. |
| 1:36.4 | I studied computer science and I worked in technology or IT, just basic IT work out of college for a company called Hard Rock International. |
| 1:45.0 | I'm sure you've heard of them. |
| 1:46.0 | They got a bunch of casinos and a restaurant. |
| 1:48.6 | So I worked there for three years. |
| 1:50.6 | They were relocating their corporate office out of Orlando. |
| 1:53.8 | I wanted to stay. |
| 1:54.5 | My mom's here and my family's here. |
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