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SaaS Interviews with CEOs, Startups, Founders

1177 Then Turn Your Customers into Advocates, North of $12m in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 14 October 2018

⏱️ 26 minutes

🧾️ Download transcript

Summary

Rob Fuggetta is the world's leading Advocate marketing expert.

Rob Fuggetta (pronounced Few-jetta) is the author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John H. Wiley & Sons, Inc.), and Founder/CEO of Zuberance, the leading full-service Advocate marketing company.

Transcript

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0:00.0

But takes a village founded Zuberans back in 2008. Heck of a time to start a company,

0:04.2

but it didn't stop him. He since raised 15 million bucks to build this company that helps

0:07.5

with advocate marketing from people that are already customers of your product. He helps activate

0:12.0

them. He's worked about 250 brands, 100 of those brands now work with him on a monthly basis,

0:16.2

paying on average 10 grand per month. So doing well north of a million bucks a month now in revenue. Churn or retention said the positive way, the Zuberance way,

0:24.2

80% annual retention on those logos, which is healthy.

0:27.3

They're spending and getting their money back,

0:29.2

their KAC money back in about six months.

0:31.1

So healthy payback period.

0:32.4

Lifetime value well north of 300,000 bucks.

0:34.9

Again, their team of 25 based between San Francisco and India.

0:39.3

This is the top entrepreneurs podcast where founders share how they started their companies

0:45.5

and got filthy rich or crash and burn.

0:50.7

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

1:00.1

We went from a couple hundred thousand dollars to $2.7 million.

1:03.4

They had no money when I started the company.

1:05.3

It was $160 million, which is the size of any IPOs.

1:08.8

We're a bit strapped.

1:09.6

We have like 22,000 customers.

1:13.5

With over 5 million downloads in a very short amount of time,

1:17.8

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:22.8

I'm your host, Nathan Latka, and here's today's episode.

...

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