The number one mistake agents make is they're not consistent, but once they get a consistent

workflow, the number two mistake they make is they're not persistent.

They make their calls, but they're just hoping to get off the

phone. It's at the first sign of resistance they just like oh thank you if you ever need

me like you know the best compliment I can receive is referral your friends

of family as they're like hanging up the phone. So I think if you're willing to be

consistent that's great you must be persistent like you must be that person that

pushes through rejection if you really want to build a career out of this thing.

Welcome back real estate rock stars. I am Shelby Johnson and today I am here

with Joe Herrera and listeners. This one is for you if you are

interested in lead generation and conversion which is literally all of you I'm 100% sure. So Joe generates more than 10,000 leads annually with his

expertise being in that he knows exactly what to say to convert them. Joe is out of Las Vegas and he has been an agent since

2002 and this year his team is on track to close you know a casual 700 transactions

yeah yeah yeah Joe welcome to the show.

Thank you. I'm excited to be here.

Oh, I'm so excited. Okay. First, before we jump in, can you give us some context,

like context on how you became this expert who you are some

background please yeah so I've been in real estate for 20 22 years I got in when I was 21 years old. I didn't want to go the college route. I knew I wanted to create a lot of income for my family.

And so real estate was the path I chose. So we've done a little bit of everything. We were Remax agents for the first 10 years of our career.

Obviously the recession hit like five years into my real estate career and so we got into short sales, we got into doing REOs, we got into loan And through that all, got really burnt out.

And in 2010, we opened up a brokerage that we ended up selling.

In 2012, I pretty much stepped away from the industry while my business partner kept running our team, and I launched a mobile application.

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