117. How I Used Instagram to Build My Multi-Million Dollar Food Business

the bossbabe podcast

Natalie Ellis

Self-improvement, Marketing, Education, Entrepreneurship, Business

4.9 • 2.6K Ratings

🗓️ 7 September 2020

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re joined by Olivia Wollenberg, CEO and Founder of Livia’s Kitchen, a vegan food company that creates indulgent, plant-based snacks. In fact, Livia’s Kitchen revolutionized the sweet snacking market in the UK for being the first of its kind: a sweets brand dedicated to delivering on deliciousness as much as it is nutrition. Before Livia’s Kitchen, Olivia was studying to become a neuroscientist and had already invested six years into her academic career. A sudden spark of entrepreneurial inspiration struck when she was diagnosed with food intolerances and was unable to find indulgent treats that weren’t packed with additives and preservatives. Olivia identified a gap in the market for indulgent treats with a nutritional twist. Having the drive and determination to be the first to fill this gap, Olivia embarked on her entrepreneurial journey to finding success by building her food empire. The road to success wasn’t always sweet, but Olivia’s willingness to learn, openness to embracing criticism, and vulnerability to be transparent about her strengths and weaknesses helped her to build resilience in the face of rejection and objections. Tune in to hear how Olivia built her business from the ground up, from driving around to drop off products, to pitching her treats to Selfridges (one of the biggest chains of high-end department stores in the UK), and using social media to build her empire. She’s also lifting the lid (and very transparent) on her experience raising money as a young female entrepreneur. So, if you’re looking to disrupt the market and lead by example, this episode is for you. Links: Get 50% off your first order with Care/of. Use code BOSSBABE50. takecareof.com/p/bossbabe50 Shop Livia's: https://livias.co.uk/ Follow: @bossbabe.inc Danielle Canty, @daniellecanty Olivia Wallenberg, @oliviawollenberg Livia’s, @livias

Transcript

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0:00.0	I was always committed to everything I did so from day one of saying I'm going to be the
0:12.0	person who creates these indulgent delicious treats.
0:15.8	I was adamant that I wasn't going to fail and even when people were telling me
0:19.7	gluten free is a fad and vegan is just so niche and it's not going to catch on I was like you wait I'll show you.
0:29.6	Welcome to the Boss Bay Podcast a place where we share with you the real behind the scenes of building successful businesses, achieving peep performance, and learning how to bounce at all.
0:37.0	I'm Danielle Kante, president and co-founder of Boss Babe and your host for this episode.
0:42.0	Now today I am interviewing
0:44.3	Olivia Wollenberg, founder of Olivia's Kitchen, a company that has revolutionized
0:49.7	the sweet snacking market in the UK. Now, Olivia's kitchen, as we hear so often, was actually
0:56.0	born from its founder, trying to solve a problem that she personally faced all of the time,
1:01.5	because she was actually suffering from a variety of food
1:04.4	intolerance issues and she really struggled to find indulgent treats that were
1:08.8	actually made with natural ingredients and that's how she went on to discover a clear gap in the market that she wanted to fill.
1:16.7	In this interview Olivia keeps it very real regarding her entrepreneurial journey.
1:20.8	We all know it's follow-ups and down and Olivia shares stories about how she had to drive around to drop off
1:26.8	products to influences to facing rejection over again and
1:31.0	actually overcoming objections and problems on a daily basis.
1:34.8	And what I love most about this interview is Olivia was also very transparent
1:39.6	about the challenges that she faced raising money as a young woman.
1:43.7	I've touched on this a few times and past interviews but I feel as though these conversations
1:47.6	around women raising money are not had enough. So along with talking about where to begin when you want to raise money, the difference between
1:55.6	crowdfunding and angel investing, talking about Olivia's personal journey of raising money.
	...

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