This episode features highlights from Ben’s live keynote presentation, revealing why sugar is not the true cause of obesity. The real driver is cellular inflammation. When the cell membrane becomes inflamed, hormones cannot communicate, fat-burning shuts down, and chronic disease begins to develop. Key Points From the Keynote • Obesity is not genetic. It is epigenetic and driven by lifestyle choices. • Seed oils are the biggest trigger of cellular inflammation and mitochondrial damage. • These inflammatory fats remain in the body for years. The half-life of linoleic acid is 680 days. • One french fry cooked in vegetable oil can create aldehydes equivalent to 25 cigarette drags. • Weight gain is a symptom, not the root cause. You do not lose weight to get healthy. You get healthy first, then weight loss follows. • Thoughts influence metabolism. Negativity increases inflammation while gratitude supports healing. • Self-image shapes behavior. You cannot outperform the identity stored in your subconscious. • Purpose and clear goals improve longevity. People live longer when they have something meaningful to pursue. • Vitamin G (gratitude) reduces cortisol, blood pressure, blood sugar, and strengthens the immune system. Takeaways • Remove seed oils to reduce inflammation and restore hormonal signaling. • Upgrade thought patterns and self-image to break self-sabotage cycles. • Purpose and gratitude are two of the most powerful metabolic tools available. 🔎 Find all of the Metabolic Freedom Sponsorship deals and coupon codes here:⁠⁠⁠ ⁠https://www.ketokamp.com/sponsorship-deals