#116: Here's Why You Need To Own Your Audience Online (And A Cautionary Tale From DC)

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 20 March 2018

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- First there was Facebook. Then came Medium. And Facebook Messenger. And countless other channels that you can use as a business. But there's one thing to be careful of: you dont own any of them. Today on Seeking Wisdom, we're talking about why you need to own your audience this year -- and a cautionary tale from DC from his company Lookery. Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans :)

Transcript

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0:00.0	So hold on, hold on, you were just, you just did a one-on-one, you're going for a walk.
0:11.7	Okay.
0:11.9	So I was walking downstairs.
0:14.0	Uh-huh.
0:15.0	About to go on a one-on-one with Elise, what's up, Elise.
0:18.2	And this kid, young kid, young buck, comes up to me. I see him looking at me. I was like, who's that guy? And he's just like, hey, D.C. College age guy. I was like, hello? Elise is like, what is this? What is this? What's going on? And he's like, I was coming upstairs to bring you a letter.
0:38.6	What?
0:39.3	And I was like, oh.
0:36.2	Did they stop him? Did he let him up? He hadn't gone past security yet. But I think he's going to come up. Nice guy. And he's like, I'm a BU student. Shout out BU. Shout out BU. Shout up Boston University. and he's like, everything that I wanted to say to you is in this letter.
0:37.5	And I was like, what?
0:38.1	What?
0:39.6	You have it?
0:54.5	Damn. Shout up, Austin University. And he's like, everything that I wanted to say to you is in this letter. And I was like, what?
0:55.4	What?
0:56.7	You have it? Damn. And he's got the bolt. Look, it's got a lightning bolt on it. Wait, hold on. Hold on. He tried to play me right now. He made this story sound like this was DC. I got to talk to you. mention your name.
0:50.6	This letter says DC and DG.
0:52.1	He didn't mention your name.
0:52.8	See that?
0:53.5	His name is,
0:54.0	Oh, his name's on you.
0:55.1	Cal Mitchell.
0:55.9	Shout out Cal
	...

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