You're listening to the Online Marketing Made Easy Podcast episode number 116.

Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

And now your host, Amy Porterfield.

Welcome back to another episode of the Online Marketing Made Easy Podcast.

I'm your host, Amy Porterfield. Thank you so very, very much for being here.

Now in today's episode, we are going to go behind the scenes of my most recent launch of my newest program,

courses that convert. Now the timing of this recording is so perfect because tomorrow morning,

my husband, Hobie and I, are leaving for a mini vacation to Mexico.

And this mini vacation is to celebrate reaching the finish line of my brand new program.

I wanted to share that with all of you because those of you who are in my program courses that convert

know that what I do in the very beginning is encourage you to choose a deadline so you know when you're going to complete your course.

And then I have you decide how you're going to celebrate once you meet that milestone.

This little Mexico getaway is my celebration for meeting my deadline.

Now what I want to add here is that in the early days when I would plan a little celebration like this,

I was a little bit more strapped for cash. So instead of planning a Mexico getaway,

I'd plan a fun dinner out with my husband or maybe a spa day with my girlfriends.

So they weren't always this fancy, but as my business has grown, I've definitely upped the game a little bit with my getaways and celebrations and all that good stuff when I met some deadlines.

So just remember if you're starting out, baby steps.

Now as I mentioned, today is all about pulling back the curtain of my most recent launch and sharing with you what worked well and also examining some missteps along the way.

But before I get into all the details, I thought it would be helpful to set the stage, help you better understand what the launch look like overall.

So here's the breakdown.

When the launch was in two phases, we did a pre-launch phase that lasted for about two weeks and then we went into the launch phase.

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