#116: Five New Launch Lessons From My Most Successful Launch to Date
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
4.9 • 4.9K Ratings
🗓️ 30 June 2016
⏱️ 70 minutes
🧾️ Download transcript
Summary
Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future?
Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with you (the good and the bad), but I also have five new lessons that will help you launch your next course profitably.
I am brutally honest when it comes to sharing these types of learnings because I want you to be incredibly prepared for what you’re about to embark on.
So here it goes. (Listen in here.)
I have a no-holds-barred freebie from my recent launch for you. I’m sharing the final three emails that I sent to my audience as I was preparing to close enrollment. We generated almost $500,000 on just the final day and these emails played a part in the final-push strategy. Get these emails to use as a guideline for your own launch here.
I’m a show and tell kind of girl and I want you to understand how these five lessons came about. So, be prepared to hear the nitty-gritty launch details, including my true ad budget, my email strategy, how I messed up on a special bonus opportunity (and what I did to fix it!) and why I had to quickly change-up my launch plan along the way.
I also go into detail on the roles of some of my oh-so-important support staff during a launch. I talk about how many full-time employees I have when I’m not launching and then break down my total full-time and part-time team members that I have ready for launch time.
Use these five strategies to avoid getting overwhelmed, prepare yourself for any launch big or small, learn how to bounce back from any misstep and most important have a successful and profitable launch.
Transcript
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| 0:00.0 | You're listening to the Online Marketing Made Easy Podcast episode number 116. |
| 0:07.0 | Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating. |
| 0:14.0 | And now your host, Amy Porterfield. |
| 0:18.0 | Welcome back to another episode of the Online Marketing Made Easy Podcast. |
| 0:31.0 | I'm your host, Amy Porterfield. Thank you so very, very much for being here. |
| 0:35.0 | Now in today's episode, we are going to go behind the scenes of my most recent launch of my newest program, |
| 0:42.0 | courses that convert. Now the timing of this recording is so perfect because tomorrow morning, |
| 0:48.0 | my husband, Hobie and I, are leaving for a mini vacation to Mexico. |
| 0:54.0 | And this mini vacation is to celebrate reaching the finish line of my brand new program. |
| 0:59.0 | I wanted to share that with all of you because those of you who are in my program courses that convert |
| 1:05.0 | know that what I do in the very beginning is encourage you to choose a deadline so you know when you're going to complete your course. |
| 1:13.0 | And then I have you decide how you're going to celebrate once you meet that milestone. |
| 1:19.0 | This little Mexico getaway is my celebration for meeting my deadline. |
| 1:24.0 | Now what I want to add here is that in the early days when I would plan a little celebration like this, |
| 1:29.0 | I was a little bit more strapped for cash. So instead of planning a Mexico getaway, |
| 1:35.0 | I'd plan a fun dinner out with my husband or maybe a spa day with my girlfriends. |
| 1:40.0 | So they weren't always this fancy, but as my business has grown, I've definitely upped the game a little bit with my getaways and celebrations and all that good stuff when I met some deadlines. |
| 1:52.0 | So just remember if you're starting out, baby steps. |
| 1:55.0 | Now as I mentioned, today is all about pulling back the curtain of my most recent launch and sharing with you what worked well and also examining some missteps along the way. |
| 2:07.0 | But before I get into all the details, I thought it would be helpful to set the stage, help you better understand what the launch look like overall. |
| 2:16.0 | So here's the breakdown. |
| 2:18.0 | When the launch was in two phases, we did a pre-launch phase that lasted for about two weeks and then we went into the launch phase. |
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