115. Digital Strategy to Grow Your Emerging Brand with Stephen Carl of Needle Movement
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 10 October 2019
⏱️ 49 minutes
🧾️ Download transcript
Summary
Ep. 115: When it comes to Digital Strategy, there are so many questions: How can you make your website sell better than others? What is an entrepreneur's approach to Facebook ads, email marketing and brand messaging? What should small brands be doing right now for online marketing? Today we have Stephen Carl of Needle Movement on the podcast and he shares what he's seeing in digital strategy now and for the future. It's an episode not to be missed for emerging brands and product bosses.
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Links mentioned:
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Transcript
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| 0:00.0 | Welcome to the Product Boss Podcast, where we help product-based businesses grow their |
| 0:09.2 | sales and improve their strategies. |
| 0:11.8 | Hey everyone, I want to introduce you to my co-host and Viz Bestie, |
| 0:17.0 | Mina Kula Sita, an Amazon guru that has built a multi-six-figure product-based business. |
| 0:24.0 | In introducing the other half of the product boss, |
| 0:27.0 | Jacqueline Snyder, she has helped launch and grow |
| 0:30.2 | over 500 fashion apparel and accessory brands even one of her own. |
| 0:36.0 | And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. |
| 0:44.0 | Are you ready? Let's build together. |
| 0:47.0 | Hey everyone and welcome to another episode of the Product Boss Podcast. I'm your host Jacqueline Snyder with my genius |
| 0:56.0 | co-host, Mina Kuneo Cetep. Hey Mina! Hey Jacqueline! So today we are excited to have a very special |
| 1:02.4 | guest on. We have Stephen Carl. He's the founder of Needle Movement and he's on today to discuss what will actually move the needle forward in your product-based business with digital strategy. |
| 1:15.2 | So welcome to the podcast Stephen. |
| 1:18.2 | Thank you. |
| 1:19.2 | It's great to be here. |
| 1:20.4 | We're excited to have you. |
| 1:22.4 | So tell our listeners a little bit about needle movement and what you do for your clients. |
| 1:28.8 | Okay, so let's see for needle movement. I mean I'll go needle movement is an outsourced |
| 1:36.7 | e-commerce director that works with emerging brands and manufacturers, |
| 1:44.5 | and mainly in the, you know, in the e-commerce retail sector. |
| 1:48.3 | So what we do is, you know, we work with businesses and try to uncover their strengths and weaknesses. |
| 1:55.4 | You know, and we're mainly looking at a lot of times it's with business owners and heads of marketing that, you know, we know how busy |
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