5 • 928 Ratings
🗓️ 17 March 2025
⏱️ 16 minutes
🧾️ Download transcript
What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer?
That’s exactly what a trust-building offer can do for your business.
In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market.
Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships.
This approach not only boosts daily sales but also accelerates high-ticket conversions by keeping people engaged in your ecosystem.
Key Takeaways:
What a Trust-Building Offer Is – And how it differs from a traditional low-ticket offer.
The Key to Customer Retention & Lifetime Value – How to create an offer that serves as both an entry point and an ongoing engagement tool.
Why Most Low-Ticket Strategies Fail – The biggest mistake entrepreneurs make and how to avoid it.
How to Use a Trust-Building Offer for Daily Sales & Stronger Launches – The secret to turning one-time buyers into lifetime customers.
Practical Steps to Implement This Strategy in Your Business – The exact steps you can take today to create and sell your trust-building offer.
Timestamps:
[03:45] The problem with traditional low-ticket offers (and how to fix it)
[08:10] What makes a trust-building offer different?
[12:30] How a trust-building offer fits into your business ecosystem
[18:20] The power of a paid audience and internal launches
[22:45] Why this strategy leads to faster high-ticket sales
[26:10] The best formats for trust-building offers
[30:40] How to start implementing this in your business today
Resources & Links:
Join the Virtual Business School – Get access to the exact strategy and templates to create your trust-building offe for only $539/year (normally $639) or $49/month (normally $59): https://go.virtualbusinessschool.com/joinvbs?am_id=kelly6120
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
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0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less |
0:11.4 | business and leadership lessons to help you build a sustainable business that scales. |
0:17.2 | Lead with integrity and create a lasting legacy. |
0:21.7 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur. |
0:27.8 | Let's get started. |
0:29.0 | How would it feel if you had a paid audience of raving fans that participated in your content, |
0:35.9 | that showed up for your live streams, that wanted to |
0:38.7 | buy everything that you offered. |
0:41.4 | Well, that, my friends, is what a trust building offer can do for you. |
0:45.5 | Over the last six to nine months, I've been teaching about trust building offers inside |
0:50.3 | of my virtual business school and inside empire builders. |
0:56.6 | And what we have seen has been nothing short of revolutionary. We all know that there are big changes underfoot in the online |
1:02.6 | world and especially in the high ticket market. And having the right strategy to overcome the |
1:08.4 | trust recession, the slowdown in the buying cycle, the weakening of |
1:13.3 | the kind of disposable income that people have available is absolutely crucial if you want to |
1:18.6 | create hypergrowth in your business. So what is a trust building offer and how can you use |
1:23.8 | it to accelerate growth in your business? Well, trust building offer is something that |
1:29.0 | is placed at the front of your ecosystem. It's something that you sell on social media every |
1:34.5 | single day to your email list and even something that you can launch. You can sell it in live |
1:39.2 | masterclasses, in email sprints, however you choose. A trust building offer is something that is priced extremely |
1:46.5 | low, $500 or less, but creates value tens of multiples more than what people are investing in it, |
1:55.8 | so that it has the precise effect of creating extreme trust with your organization. Now, I named it a trust |
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