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99% Invisible

111- Masters of the Uni-verse

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 22 April 2014

⏱️ 16 minutes

🧾️ Download transcript

Summary

Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or degrades, we remain loyal.

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% invisible. I'm Roman Mars.

0:09.0

When it comes to sports, the uniforms matter a lot. Jerry Seinfeld famously said.

0:14.9

Although team loyalty is a kind of hard thing to justify in the end.

0:18.6

You know, I love the Giants, but when you think about it, who are the Giants?

0:22.4

You know what I mean? You know what I mean? I mean, it's just, it's different guys.

0:27.0

Every year it's different guys, right? Teams will move from city to city.

0:31.0

The players come and go, they get traded, they retire, they leave via free agency.

0:35.0

But you keep rooting for those colors in that logo and that uniform.

0:40.0

You're rooting for clothes when you get right down to it.

0:43.0

It's the same outfit. It's the same, I'm rooting for an outfit. That's where it's coming down to.

0:47.0

I want Mike's team's clothes to be the clothes from the other city.

0:51.0

That's not so bad either.

0:53.0

There's nothing really wrong with that. It's laundry. We're rooting for some maybe amount laundry here.

0:58.0

And the measure of this, according to Paul Lucas, the creator of Beauty Watch,

1:02.0

a website devoted to the obsessive study of athletics aesthetics is this.

1:07.0

I'm a passionate New York Metz fan and I really, really hate the New York Yankees.

1:11.0

But if the entire Metz team, 25 guys, is traded even up for the entire Yankees team, 25 guys,

1:18.0

today, who do I root for tomorrow? And to me the answer is obvious, it's a no-brainer.

1:23.0

I root for whoever is wearing the Metz uniform, no matter who it is,

1:27.0

even if it's a bunch of guys who are wearing the Yankees uniform the day before.

1:32.0

So the identities of the players are almost irrelevant.

1:35.0

What we root for is the uniform.

...

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