#1109: Sourcing Is solved. The test tells the truth.
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 7 January 2026
⏱️ 53 minutes
🧾️ Download transcript
Summary
In this episode, Brian and Robin Joy unpack why sourcing is no longer the hard part of building an Amazon business. Matching ASINs has become easy, but knowing what will actually work only shows up once products are tested in the live marketplace.
They explain why Keepa tells only part of the story, how the buy box behaves differently across locations and timing, and why sellers often panic and lower prices when nothing is truly broken.
They also zoom out to the bigger picture. ASINs are not the asset, systems are. The first twelve weeks are meant to feel messy, even when progress is happening. And the sellers who last are the ones who build repeatable testing and decision processes instead of chasing certainty or perfect data.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If I don't have Jeff's team on retainer, can they still help me? (Answer: YES!)" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this episode on our YouTube channel here: https://youtu.be/qrKiqxGTGpw
Show note LINKS:
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! https://Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!
3pmercury.com/friends - The best price on 3PMercury
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to Silent Sales Machine Radio. |
| 0:04.4 | We are your co-hosts. I'm Brian. |
| 0:06.0 | And I'm Robin Joy. |
| 0:06.9 | And this is Coach's Corner. |
| 0:08.8 | Hey, everybody. How you doing? |
| 0:10.9 | I'm doing great. How are you doing? |
| 0:12.3 | I am doing great. |
| 0:14.0 | Are you ready to ruffle some feathers today? |
| 0:17.3 | Oh, we're going to ruffle feathers today. |
| 0:18.6 | Let's ruffle some feathers. |
| 0:19.9 | I like it. |
| 0:20.7 | All right. I like it. All right. |
| 0:21.0 | I like it. |
| 0:22.2 | Controversial. |
| 0:22.9 | Yeah. |
| 0:23.1 | Controversial take this week is this, that the word sourcing has become so, I can't say the word on air, but let's just say overused and misused, that it doesn't mean what people think it means anymore. |
| 0:39.5 | It's become kind of convoluted because we've combined so many things into that word that if you told somebody outside of this community or this industry, something about sourcing, they would think you meant something completely different. |
| 0:54.1 | Not unlike O-A-R-A, you meant something completely different. Not unlike |
| 0:54.8 | O-A-R-A, you know, these things. They have an evolution within groups like this. So let's talk about |
| 1:00.7 | sourcing and what what sourcing distilled would mean and what we call sourcing, what really |
| 1:08.3 | we're doing when we're talking about sourcing. Real quick, since you brought up the whole O-A-R-A thing, like, it's a great example. Well, I don't do O-A-I-I-do R-A. It doesn't matter. Like, I mean, it does matter in terms of maybe the way that you are going to go acquire the product in your systems, but at the end of the day, they're both arbitrage. |
| 1:28.0 | Right. |
... |
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