1103. Building a Personal Brand for Massive Business Growth and Impact

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 10 February 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Leadership isn’t just about strategy; it’s about living your values daily and allowing them to shape your business identity.

In this episode, we’re diving deep into the essence of brand building and leadership, understanding how values, consistency, and reinvention shape a lasting business identity.

We’re walking through the three key elements that influence how people perceive your personal brand and the six steps to evolving your business in alignment with your calling.

Whether you’re looking to strengthen your authority, build trust, or transition into a new era, this episode offers powerful insights on intentional brand growth.

Key Takeaways:

The Three Pillars of Brand Building:

Imprints (messaging and content)
Experiences (interactions, service, and results)
Representation (visual identity and association)

Brand vs. Sales: Brand value should never be compromised for short-term gains. A strong brand sits above sales and ensures long-term success.
The Three Core Strategies for Brand Growth:

Generosity: Give value freely to build trust and attract aligned clients.
Authority: Provide results in advance to establish credibility.
Consistency: Maintain stable messaging and visibility to reinforce brand recognition.

Six Steps to Reinvent Your Brand in Alignment with Your Calling:

Content: Ensure your messaging reflects your new direction.
Bio: Update your personal and company bio to align with your evolving brand.
Launch Strategy: Integrate your new messaging into launch events.
Team & Client Communication: Shift internal and external language to reflect your brand evolution.
Program & Service Integration: Align backend operations with your new direction.
Strategic PR & Relaunch: Leverage media, podcasting, and high-impact content to communicate your shift effectively.

Business Reinvention Playbook: Download Kelly’s free resource to guide you through the process of relaunching and repositioning your brand for long-term success.

Resources:

Download the Business Reinvention Playbook: https://thekellyroach.com/bundle
Profit Push Workshop: https://go.virtualbusinessschool.com/profit-push-replay-february-2025
Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy.
0:21.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.
0:27.7	Let's get started.
0:29.3	Today's episode of the Kelly Roach show, I'm breaking down for you how to build a highly impactful personal brand that reflects your true calling in the new era that you
0:40.8	are stepping into as a business leader. So let's get started. Now, first of all, let's define
0:47.8	what is a brand. The brand that you build is so critical. It is the reputation that precedes you. And this reputation that precedes you
0:58.2	is often determined by both the associations with your brand and the perceptions and experiences
1:06.1	of it. So associations could be who you're seen in photography with, where you're seen, what the kind of ethos of your pictures, your photography, who they see you to resonate with or to align yourself with.
1:23.1	This is so important.
1:25.0	You know, so there are things that happen by association and by lack of association.
1:30.7	Where do they not see your brand? Where are they not see you, right? And the same thing goes when we
1:36.7	talk about associations in terms of whether you're building a luxury brand, you're building,
1:42.9	you know, more of a earthly brand, you know, what is the
1:47.7	association that people make when they see you and how are you consistently representing?
1:54.0	And then, of course, the perceptions and the experiences come from how you interact with the world.
2:02.8	How does your brand treat your customers?
2:08.3	How does your brand interact with other people in the industry? When people have been collaborators with you, what is their experience of collaborating with your brand, working
2:13.3	with your brand, interacting with your team? Your brand reputation that precedes you is many times
2:21.5	going to either cost you tremendously as a wall that people have to work through and work over
2:30.0	and make a decision to buy from in spite of, or it makes it far easier for you to make sales
	...

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