110: How To Build A Brand Your Audience Will Love (With Jennifer Kem)
She Means Business Show
Carrie Green
4.9 • 628 Ratings
🗓️ 8 December 2020
⏱️ 41 minutes
🧾️ Download transcript
Summary
Building a successful business isn’t just about creating one-time transactions. It’s about designing experiences and evoking emotions that make your audience fall in love with what your business is all about and keep customers coming back. Which is why I’m so excited for this episode of the She Means Business show with the amazing Jennifer Kem!
Jen is a genius when it comes to brand strategy and she’s worked with amazing brands such as the Oprah Winfrey Network, Nestle and Verizon!
In this episode we talk about how:
Jen’s early career and the moment she decided to leave the corporate world and own her destiny.
Her first experience as an entrepreneur - losing everything in the 2008 financial crash and creating success all over again.
Why building a brand is an amazing way to future-proof your business.
What brand strategy actually means for business owners and the difference between branding and marketing.
Why customer experience plays such an important part of your brand strategy. How to do market and customer research that will help you to start a strong brand.
Communicating your brand and selling through storytelling.
How to build your own story bank and a 30 day story challenge that will help you to use storytelling more effectively in your business.
If you love this episode and you’re excited to build your brand, but you keep feeling stuck because fear is holding you back from really putting your business out there - I’ve got a special invitation for you! This week we’re doing the Fearless 2021 Challenge with over 17,000 amazing women from all over the world coming together to become our most fearless and powerful selves for 2021! If you’d love to feel confident, fearless and totally ready to get your business out there - there’s still time to join us!
Head over to http://femaleentrepreneurassociation.com/fearless
Carrie xx
Transcript
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| 0:00.0 | Hello, I am so happy that you're here right now. |
| 0:04.0 | I've got an amazing conversation that I'm sharing with you in this episode that I had with the |
| 0:08.9 | incredible Jennifer Kemm. |
| 0:10.6 | So she is just a genius when it comes to brand strategy, which, you know, for all of us |
| 0:16.6 | as entrepreneurs, small business owners, we need to get bloody good at building our brand. Business isn't just |
| 0:22.2 | a transaction that happens between two people. Business is an experience. It's about, you know, |
| 0:28.6 | there's so much emotion that goes into that transaction. There's, you know, so much we can infuse |
| 0:34.4 | into our business to bring it to life and to get it oozing with personality |
| 0:39.2 | and getting people absolutely falling in love with what it is that we're creating and so that is |
| 0:45.5 | what Jen is absolutely incredible at and in this episode we talk through basically how you can |
| 0:51.2 | build an amazing brand and we talk about storytelling she sets an amazing storytelling |
| 0:55.5 | challenge for you that I think you're going to love so in December starting the 7th of |
| 0:59.1 | December I'm doing a fun free fearless challenge for 2021 for us to all come together and have fun |
| 1:05.7 | and just getting that right energy because I feel like this is the right time for us to come |
| 1:09.9 | together to become fearless and I just thought it would be a really right time for us to come together to become fearless. |
| 1:12.2 | And I just thought it would be a really nice way for us to end up the year. And so I'd love to |
| 1:15.6 | invite you to join us. It's free. It's going to be fun. It's going to be powerful. |
| 1:19.4 | The 7th of December, mark your calendar. If you want to join us for it, sign up at female entrepreneur |
| 1:25.0 | association.com forward slash fearless. |
| 1:29.8 | So I'm so excited to share this with you. |
| 1:33.0 | She is the creator of the master brand method. |
| 1:35.7 | She's helped brands like, though, for WimFree Network, |
... |
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