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It's great to have you here on the Clark Howard Show where it's about you learning ways to keep more of what you have.

Our websites are Clark.com and ClarkDeals.com

And I want to take you back a little bit in the way back machine

when there's a big fuss when Vizio was the top selling TV brand of the United States

and there's still a big seller but they're not the top dog anymore.

And they got their wrist slapped for spying on what television you were watching

without disclosing to you that they were spying like they were

and they reached a settlement where they didn't, it's one of those idiotic things that the government does

where the company didn't have to admit that it was doing anything wrong but it said it wasn't going to do the stuff anymore without your permission.

So there's a lot of value to ad agencies, big companies, to the TV manufacturers themselves

and now with streaming television to people like Amazon with their fire sticks and Roku and all that

to be able to track what you're doing.

And there's a technology called ACR that allows the TV itself or a third party plugin to know what you're watching

and the funny thing is they know what you're watching, whether you're streaming it, watching it on a satellite, watching it on cable,

watching it over the air, however you're watching it can track your viewing patterns

and then use that to target you with specific ads.

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