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The Clark Howard Podcast

11.19.20 Apple announces changes to app store pricing; Black Friday deals abound

The Clark Howard Podcast

Clark Howard

Investing, Entrepreneurship, Business

4.64.9K Ratings

🗓️ 19 November 2020

⏱️ 37 minutes

🧾️ Download transcript

Summary

Apple will be reducing fees for smaller companies on its app store. But courts are still likely to weigh in on Apple's practice of taking a cut of sales from developers. Black Friday has been more of a lengthy season than a long weekend this year. But the best deals are just around the corner. Clark discusses how to make sure you score the discounts this time of year. Want more money advice? Sign up for Clark’s free daily newsletter! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Monso Business Banking. It just works. So you can too. Join businesses like Target

0:05.7

to Wishing by opening a Monso Business account.

0:07.7

What I love about Monso Business account is how easy everything is. It can be filtered,

0:12.8

it can be tagged. We thought we'd have to manage our business around our banks, but that's

0:17.3

not the case for Monso.

0:18.4

My name is Shun. I am the Founder of Target Trition.

0:21.6

Apply in minutes at Monso.com slash business. To apply you must be a sole trader or director

0:26.6

of a limited company, UK Businesses Only, Terms and Conditions Apply.

0:30.1

It's great to have you here on the Clark Howard Show. It's about your empowerment with knowledge

0:40.9

so you can keep more of what you have. Apple has been under a lot of legal and public

0:49.2

pressure over how they handle the app store. I have talked about it over time about how

0:58.3

I feel that Apple engages in illegal price fixing activity. That led to one of the largest

1:06.4

responses in terms of a number of people responding who vehemently disagreed with me on Clark's

1:14.0

instincts. I think I can remember us having. People say, what about free market Clark?

1:20.8

Why can't they charge people as much as they want? They want to rip them off and rip them

1:25.0

off. Apple is facing a big time legal pressure here and overseas about the practices involved

1:37.3

with Apple setting up the toll bridge or toll gate and charging developers 30% of their

1:45.0

revenue from their apps. The app developers have no negotiating power. There's nothing

1:52.7

they can do about it. Apple is in this strong market position but is in a terribly weak

2:01.1

legal position. Apple has made a change in its pricing and has cut the fee in half for

2:11.4

almost all app developers. Somewhere based on estimates I've seen somewhere between 96

2:19.8

and 98% of companies that have apps for iPhones will now pay half of the toll that they've

...

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