#109 The Third Annual Shelfies Awards Ceremony Live!
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 3 October 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who joined live - we had so much fun! You’ll hear the voices of Startup CPG’s founder Daniel Scharff, Patricia Menegoto, Startup CPG’s Head of Marketing & Community, Jenna Movsowitz, Startup CPG’s Spotlight Magazine Managing Editor, and of course my voice. Plus, special guests presenting the branding award Kirk Visola and Andy Kurtts. If you are listening to this before October 5th, you still have time to sign up for our in-person celebrations in New York City and Los Angeles, which I’ll link in the show notes or that can be found on Startup CPG’s Eventbrite page. Also, make sure to check out the special edition of the Spotlight Magazine that highlights all of the incredible finalists and winners (and that you can build your own shopping list from). Thanks for joining us in celebrating our incredible Shelfies applicants, finalists, and winners! And thank you to Floret for sponsoring this year’s awards!
Episode Links:
- Shelfies Award sponsor Floret
- Special Shelfies Edition of the Startup CPG magazine
- NYC Shelfies Party
- LA Shelfies Party
- Winners mentioned: Viv - Viv Cup, Pedestrian Project - Walker’s Cream, Journ - Kauai Color Corrector, Funk It Wellness - Cycle Bites, All Phenoms - Defense blend, Exeer - Mint Soother, Kinship Milk Tea - Earl Grey Milk tea, Whist - Lychee, Absurd Snacks - Rockin’ Rosemary Sea Salt, Better Sour - Pomegranate Tangy, Goddess Mousse - Vegan Raspberry Chocolate Mousse, House of Kajaana - Cauliflower Tikka Masala, NoBull - Original, Seeductive Foods - Marinated Feta, Full of Beans Kitchen - Pancake & Waffle Mix, One Trick Pony - Kinda Crunchy Peanut Butter, Desert Dust - Original Desert Dust, Sideyard Shrubs - Strawberry-Infused Vinegar, Begin Health - Growing Up Prebiotics, Open Eye - Masala Chai, Petaluma - Roasted Peanut Butter & Sweet Potato Baked Food, Geez Louise
This episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpg
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg
Settle Links:
Graphite Financial Links
- Graphite Financial website
- Download a free financial model template, chart of accounts template, and more here
- Listen to our episode with Graphite founder, Paul Bianco, episode #96 here.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi Freitag's Linkedin or website
- Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Tired of juggling vendors and manual purchase orders, say hello to Settle's game-changing bill pay |
| 0:05.5 | and newly launched purchasing tools designed to help you grow your CPG brand. |
| 0:10.8 | Level up your cash flow from startup to what's next. |
| 0:13.9 | Pay vendors, manage bills, and access flexible, non-delutive financing with Settle Working Capital, |
| 0:19.9 | all tailored for founders like you. |
| 0:22.4 | Why do brands like Lalo, Starface, and Branch Love Settle? You get enterprise-level tools |
| 0:27.7 | at small business pricing. Save time and ditch the spreadsheets with inventory-specific tools |
| 0:33.2 | like automated bill entry, three-way matching, and PO creation in minutes. |
| 0:38.7 | No long-term contracts are set of fees, and you can now get 10 free POs. |
| 0:43.3 | Get started for free today with Settle, the better bill pay. |
| 0:47.1 | Visit Settle.com slash go startup CPG to get started. |
| 0:52.3 | That's SETT-L-E dot com slash go start-up CPG. |
| 1:04.1 | This was a super fun year for us. We had just more applications than ever, more products than we |
| 1:09.7 | know what to do with. When we were trying, everyone putting the mouth kind of the same time and we were like looking at each other so surprised. |
| 1:16.6 | It was quite a fun moment. I wish we had recorded that moment. |
| 1:19.6 | We could not choose between these two brands. |
| 1:22.6 | We were debating it for so long that we were like, I guess it just needs to be both of them. |
| 1:25.6 | We really loved their logo just by itself. |
| 1:29.3 | That really struck us at first, color-wise, typography. |
| 1:32.7 | We loved how the G sort of just melted into the O. |
| 1:36.0 | So here's the thing about the packaging. |
| 1:37.6 | It made me feel like warm inside. |
... |
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