109: I'm Bleeding Money

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 1 April 2019

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

She flat out said to me "I'm bleeding money... help!" So, let's talk about profit margins and what these numbers really mean.

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Transcript

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0:00.0	I could see the fear in her eyes and she said to me,
0:02.2	Stu, I'm bleeding money. I'm bleeding money. Help. What should I do?
0:06.6	I'll tell you how we navigated that conversation and what it means to you and your business
0:11.1	as it relates to your profit margins. Let's go.
0:17.0	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:23.2	My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:32.7	Thanks for spending some time with me today. Now let's get started.
0:40.7	Do you ever get that feeling that,
0:46.2	oh my goodness, I don't know what I don't know and it scares the crap out of you? Well, listen,
0:55.8	very recently, this came up at my impact mastermind. So I run a mastermind of high level people in all kinds of different niche markets. You probably haven't heard me talk about it much only because it is a very
1:00.5	sacred small group and we don't publicly promote it because we don't need to. It's basically
1:05.6	like word of mouth. People find it and apply to it because it's a small limited group.
1:10.3	So there's only a couple
1:11.0	spots that open up every year. But anyway, we have people in it from all kinds of different
1:15.0	markets, from photography and in the nonprofit space to music, to meal planning, to helping
1:21.3	creative entrepreneurs and so many more. Bottom line is this. Like, it's an amazing group.
1:27.1	There was one woman in the group during our last meeting, Beautiful Soul. Her line is this. Like, it's an amazing group. There was one woman in the group during
1:28.7	our last meeting, beautiful soul. Her name is Anna DeGilio. Now, Anna has built a phenomenally
1:34.7	successful business in a very short period of time. She's, you know, formerly a grade one
1:40.2	slash two teacher, and she was a teacher for 20 plus years. The amazing part about this though is that
1:46.0	over that time, she accumulated a wealth of resources. She's just got a ton of experience in terms of
1:53.4	being able to teach math and reading and writing to those young kids. And so long story short,
	...

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