Wouldn’t it be nice to know exactly what to focus on to grow your business peacefully this next year? Well, here they are. 

In this episode of The Kelly Roach Show, Kelly dives into her top three metrics for achieving business success in 2025. Learn how to simplify your approach, streamline operations, and balance acquisition with retention for a thriving, peaceful, and purpose-driven business. Kelly shares actionable insights based on her experience leading multiple companies, providing a roadmap to build a sustainable and scalable business model.

If you're ready to elevate your business strategy and achieve a peaceful yet profitable operation, this episode is packed with timeless principles and practical advice to help you succeed.

 

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Key Takeaways:

1. Simplicity is Key to Scaling

   • Focus on fundamental business practices instead of adding unnecessary complexity.

   • Avoid “franken businesses” that are hard to scale and replicate.

   • Limit the number of KPIs to maintain clarity and direction.

2. Balance Acquisition and Retention

   • Success isn’t just about gaining customers—it’s about keeping them.

   • Track and grow your weekly active customer count to ensure consistent growth.

   • Focus on the 4 R’s: Renewals, Referrals, Reactivations, and Results (plus Upsells).

3. Daily Sales Discipline

   • Build a predictable and sustainable business by ensuring daily sales activity.

   • Utilize the Dream 1000, Call Bookings, and the Miracle Hour framework to drive consistent sales.

   • Sales behaviors should be embedded as a daily discipline across your team.

4. Care for the Back End of Your Business

   • Customer retention requires systems that deliver outstanding results and experiences.

   • Regularly evaluate and improve service standards through the Care More Model.

   • Retention strategies build long-term profitability and peace for your business.

 

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Timestamps:

• [1:03] The importance of focusing on fundamentals for sustainable growth.

• [4:14] The critical role of balancing customer acquisition with retention.

• [7:02] How to calculate your ideal customer count and track weekly growth.

• [13:13] The five buckets of sales and their impact on growth.

• [16:03] Over-delivering customer promises through the Care More Model.

• [16:27] Top strategies: live launch, referral marketing, and social selling.

 

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Resources:

• Miracle Hour Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=ashlyn4153 

• Business Reinvention Bundle: https://thekellyroach.com/bundle 

• KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic 

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.