1084: How to Navigate Change and Encourage Innovation with Jeff DeGraff
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.6 • 1K Ratings
🗓️ 13 August 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
Jeff DeGraff shows you how to go from managing change to mastering it.
— YOU’LL LEARN —
1) Why facts don’t actually change minds—and what does
2) Why you should seek out constructive conflict
3) What to do when you’re overwhelmed with choice
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— ABOUT JEFF —
Jeff DeGraff is a top academic speaker, professor at the University of Michigan’s Ross School of Business, and founder of the Innovatrium Institute of Innovation. Known as the “Dean of Innovation,” he has worked with Fortune 500 leaders like Google, GE, and Apple and advised key military and government leaders globally.
• Book: The Art of Change: Transforming Paradoxes into Breakthroughs
• LinkedIn: Jeff DeGraff
• Website: JeffDeGraff.com
• Website: TheArtofChange.net
— RESOURCES MENTIONED IN THE SHOW —
• Book: The Participatory Mind: A New Theory of Knowledge and of the Universe by Henryk Skolimowski
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Transcript
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| 0:00.0 | How to Be Awesome at your job is sponsored by LinkedIn Jobs. |
| 0:04.0 | When you clock out, LinkedIn clocks in. |
| 0:07.4 | Post your job for free at LinkedIn.com slash be awesome. |
| 0:11.5 | That's LinkedIn.com slash B-E-A-W-E-S-O-M-E. The main reason people don't change is they're stuck in the planning cycle. |
| 0:29.1 | The meeting about the meeting, the report about the report. |
| 0:31.8 | They're gathering, gathering, gathering, gathering, gathering data. |
| 0:34.2 | They're getting no real feedback from the world. |
| 0:36.1 | So what you do is you hedge. |
| 0:39.2 | Stop trying to figure everything out yourself. Start calling other people. Start bringing other people |
| 0:43.6 | and have different ideas than you do. |
| 0:58.2 | That's Jeff DeGraph. |
| 1:03.0 | He's a top academic speaker, professor at the University of Michigan's Raw School of Business, |
| 1:06.4 | and founder of the Innovatrium Institute of Innovation. |
| 1:10.0 | His clients and colleagues have dubbed him the Dean of Innovation. |
| 1:14.3 | His new book, The Art of Change, transforming paradoxes into breakthroughs, |
| 1:18.8 | shares how true innovation and change comes from embracing contradictions. |
| 1:23.1 | So you'll learn one, why facts don't actually change minds, and what does, |
| 1:28.3 | two, why you should seek out constructive conflict, and three, what to do when you're overwhelmed with choice. And if you want a quick summary write-up of these actionable takeaways, I recommend |
| 1:32.5 | you drop on by Awesome at Your Job.com and sign up for the free Golden Nugget email newsletter there. |
| 1:37.7 | I'm Pete McItis. This is How to Be Awesome at Your Job. And now, here's Jeff. |
| 1:45.8 | Jeff, welcome back. |
| 1:47.2 | Thanks, Pete. |
... |
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