1082: What I Learned Hosting a Large-Scale, In-Person Event
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 3 November 2025
⏱️ 23 minutes
🧾️ Download transcript
Summary
In a candid behind the scenes episode of The Kelly Roach Show, Kelly opens up about what really went down at her first large-scale women's leadership event Call to Lead, an experience designed to bring together ambitious women who want to build empires without sacrificing faith, family, or freedom.
Kelly shares the wins, the challenges, and the powerful lessons that came from pulling off a large-scale event for female entrepreneurs (plus what she and her co-host, Sandi Glandt, are doing differently for Called to Lead 2026 to make it even more impactful).
From VIP mishaps to game-changing breakthroughs in sponsorship strategy, you'll walk away with actionable insights for planning profitable live events that leave a lasting impression.
Timestamps:
1:15 – 3:30 — The mission behind Called to Lead: community, collaboration, and leading with faith and family.
3:30 – 6:00 — From ambitious vision turned to chaos (and what Kelly learned about venue selection and structure)
6:00 – 8:00 — The hard truth about managing vendors and staffing
8:00 – 10:30 — Why ambition can look like chaos (and how to balance big vision with organization).
10:30 – 13:00 — What worked, what didn't, and what's changing for 2026.
13:00 – 15:00 — The evolution of next year's event: structured speaking, a new "post-party," and the shift toward more intentional connection.
15:00 – 17:30 — The biggest learnings from feedback: why "cool venues" don't always translate to great experiences.
17:30 – 19:30 — The business strategy behind Called to Lead
19:30 – 21:00 — Building community before the event: how Kelly plans to grow the Called to Lead movement year-round.
21:00 – 22:00 — Final takeaways and early access details for Called to Lead 2026.
Resources:
- Grab your ticket for Called to Lead 2026: October 1st, 2026: https://www.sandiglandt.com/called-to-lead
- Connect with Sandi Glandt: https://www.instagram.com/sandiglandt/
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less |
| 0:11.4 | business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.2 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur. |
| 0:27.6 | Let's get started. |
| 0:30.0 | Welcome back to the Kelly Roach show. |
| 0:32.5 | Today I wanted to do this episode for you to talk about some of our learnings from called to lead. |
| 0:39.5 | Now that we've had a chance to debrief the event, we've had a chance to make our plan for |
| 0:45.6 | 2026, go through the surveys and all of your feedback from attending. |
| 0:51.8 | And I'm excited to share some of the things that we've learned, |
| 0:55.0 | some of the things we're doing differently for next year, and some of the perspectives |
| 0:59.5 | that I hope will help you as you plan great events for your business. |
| 1:05.9 | So for those of you that don't know what Call Delete is, Call Delete is an event that I designed |
| 1:10.5 | actually with a |
| 1:11.1 | friend of mine, Sandy Glant, that we did for the first time this year. And the focus of the event |
| 1:17.0 | was really on community building, collaboration, bringing women together from all walks of life, |
| 1:25.8 | from all over the country to actually connect them so that |
| 1:29.9 | they could rise by lifting each other up. So this is a very different kind of event from, let's say, |
| 1:36.4 | what I do with my legacy leaders, for example, our legacy leader masterminds are very intimate. |
| 1:42.3 | They're very structured, very high level strategy, deep dives, |
| 1:47.0 | hot seats, in-depth conversations, peer shares. This is kind of like polar opposite of that. |
| 1:53.7 | And we really wanted to design an event that was focused on leading with faith and family. |
... |
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