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The Kelly Roach Show

1081. How to Reinvent Yourself at Any Age: Cynthia Garcia on Rewriting Your Story and Building a Global Brand

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 β€’ 964 Ratings

πŸ—“οΈ 30 October 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

In this empowering episode of The Kelly Roach Show, Kelly sits down with leader, entrepreneur, and founder of Rewritten Skincare, Cynthia Garcia.

From growing up without running water to building multimillion-dollar certification programs, Cynthia shares how she transformed her pain into purpose (and why she believes women in their 40s and beyond are just getting started).Β 

Cynthia shares how she turned setbacks into muti-seven figure success, her powerful lessons on rewriting the stories that hold us back, and what it truly takes to reinvent yourself when the world says you can't.

Whether you're navigating a new season in business or dreaming of your next chapter, this episode will reignite your belief that it's never too late to begin again.

Timestamps


01:20–04:00 – From health struggles to building certification programs that generated millions in revenue.Β 
04:00–06:30 – The defining moment after giving birth that sparked a business model overhaul.
06:30–08:40 – Overcoming scarcity mindset and finding courage to do business differently.
08:40–11:30 – Facing imposter syndrome while launching a new companyβ€”and rewriting limiting beliefs.
11:30–13:40 – The power of rewriting your story and ignoring validation from others.
13:40–16:30 – The danger of comfortability and the call to follow new challenges.
16:30–18:30 – How Rewritten was born: rejecting cultural messages about aging and invisibility.
18:30–22:00 – Reinvention through action: building a brand in a new industry from scratch.
22:00–25:00 – Key lessons from Cynthia's career: asking better questions, learning fast, and leading from humility.
25:00–28:00 – Rewritten's mission: helping women look and feel powerful at every stage.
28:00–30:00 – Revolutionary skincare science and building a $100M brand vision.
30:00–31:00 – Cynthia's final message on purpose, contribution, and rewriting the story for the next generation.

Resources:

Transcript

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0:00.0

Welcome to The Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less

0:09.9

business and leadership lessons to help you build a sustainable business that scales.

0:15.7

Lead with integrity and create a lasting legacy.

0:20.1

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive

0:23.9

turned eight-figure entrepreneur. Let's get started. I'm so happy and excited to have my new friend

0:31.4

Cynthia Garcia on the Kelly Roach show today. This woman is just a trailblazer in so many ways. And we're going to talk a

0:39.9

little bit today about her journey and her story, overcoming challenges, hurdles and obstacles,

0:45.8

achieving levels of success that most people never dream of. And I'm so excited that I just so

0:52.2

happened to get to have Cynthia on the show right after the launch of her

0:58.1

new product line. It's sold out immediately. And this has been a dream in the making for eight

1:04.2

years for Cynthia. And so I really want to talk today about perseverance, about belief,

1:10.7

about calling, and about following through until your dreams come true.

1:14.6

So, Cynthia, I'm so happy to have you on the show today.

1:17.1

Thank you for having me.

1:18.3

This is so fun.

1:19.1

I'm a big fan of the show.

1:20.4

As you know, I listen to every episode.

1:23.1

And I love that, as I've shared with you before, it's so actionable, which is so refreshing

1:28.7

in this day and age.

1:30.8

Is the goal.

1:31.6

Yeah.

1:31.9

That is the goal.

...

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