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The Startup CPG Podcast

#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 26 September 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others handle all their new product submissions through RangeMe now. Today we’re joined by founder Nicky and by Vir Satyan, RangeMe’s SVP of Supplier Success to go through how our community brands can best leverage RangeMe as a platform. RangeMe and Startup CPG have also partnered to offer an exclusive discount for our community members on a premium RangeMe subscription, with an option to secure guaranteed meetings, and we’ll share all the details in the episode and the link to take advantage of the offer is in the show notes.


Listen in as Nicky & Vir share about:

  • RangeMe’s founding story from Nicky’s big CPG background to starting her own emerging brand to then starting a platform
  • Which retailers use RangeMe and how they use it
  • How emerging brands find the most success on the platform
  • Ideas for using RangeMe prior to and after a trade show like Expo
  • How RangeMe can help with distributor relationships and channels beyond grocery like foodservice
  • Ways that buyer behavior on RangeMe has changed since the pandemic
  • Details on the Startup CPG & RangeMe partnership, which includes face-to-face buyer meetings
  • How ECRM shows work and how they are different from other trade shows
  • And more!

This episode is sponsored by RangeMe. Go to https://www.rangeme.com/landing-page/StartupCPG
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg
This episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpg

Episode Links:

Graphite Financial Links:

  • Graphite Financial website
  • Download a free financial model template, chart of accounts template, and more here
  • Listen to our episode with Graphite founder, Paul Bianco, episode #96 here.

Settle Links:

Show Links:

Transcript

Click on a timestamp to play from that location

0:00.0

Are you a founder or critical operator spending too much time on bookkeeping, expense classification, and tweaking your financial model?

0:07.1

When you should be spending your time on customers and growth, Q Graphite.

0:11.1

They are a full finance department as a service for early stage and growing CPG startups.

0:16.8

Think of having a CFO, controller, and bookkeeper, but for the fraction of the cost of hiring

0:21.7

even one internal team member, that's Graphite.

0:24.9

The truth is that most CPG founders fail due to a lack of understanding of their unit economics,

0:30.6

a.k.a. a lack of proper accounting and finance.

0:33.3

To download their free financial model template, free chart of accounts template, and other resources,

0:38.8

go to graphitefinancial.com slash CPG.

0:44.4

Graphite is also offering a special discount just for our listeners of 8% off their accounting

0:49.7

and forecasting services.

0:51.6

Head to graphitefinancial.com slash CPG to claim your discount. That's graphite,

0:57.9

G-R-A-P-H-I-T-E Financial.com slash CPG. Fast forward today, I think a lot of brands, especially the emerging brands, are starting to think.

1:13.6

And for the ones that aren't, I highly encourage them too. Think of alternate channels as long as the target customer shops there.

1:20.6

Thinking outside the box is really important and being open to non-traditional retailers who may not have been on your list earlier, but might actually

1:28.4

be really good fits for you.

1:29.9

We always say that brands should have multiple touch points to get into retailers.

1:33.9

And we do know that the brands that attend Expo are in our platform.

1:38.0

And so what we do is we highlight that.

1:40.0

So within your arrangement profile, you can show buyers which expos you are attending.

1:43.9

And before big trade expos, we actually communicate out to our buyer community

1:48.0

and show them collections of suppliers that are attending certain expos.

...

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