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This is something we have never done before.

Oh, by the way, that's me, John Heald, senior cruise director.

I'm also the aerobics instructor.

But, you know, Carnival is all about fun.

It always has been about fun, and the fun is going to be taken to brand new levels as you're about to see.

Okay, standby. Broadcasting high above the Empire State building in New York City, this is Cruise Radio. Hey, I'm Matt Baskford. And I'm Doug Parker. Check out all of our cruise news at cruiseradio.net. It is a gorgeous fall day here in Midtown, Manhattan. Yeah, perfect day for a press conference as Carnival Cruise Lines has announced Fun Ship 2.0,

which will bring passengers more to their vacation experience.

Yeah, the press conference just got out, and here's what CEO Jerry Cahill had to say.

What we're here today to talk about is what we call Funship 2.0.

It is a multi-year transformation of our guest experience

across our fleet. All right, we'll ultimately involve all the ships in the fleet. It is by far

the most ambitious and largest program that we've under undertaken as a company. The first phase

of this will result in our making an investment of about

$500 million across the existing fleet. So it's a big idea and it's a lot. But what we're

trying to do again is we're trying to create, we did it on the magic, we're trying to create spaces on board

the rest of the ships and the fleet, which will help our guests to have very memorable and

fun vacation. And so that's what we're going to talk about today. Now for the first time,

at least since I've been Carvernavill Cruise Lines, we are also announcing a number of partnerships

with celebrity experts

and renowned brands. Basically, we're going to cover three main areas when we talk about the

new initiatives. First is dining. The second will be entertainment, and then the third will be

...