107- Call Now

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.8 • 27.5K Ratings

🗓️ 25 March 2014

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf.

Transcript

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0:00.0	This is 99% invisible. I'm Roman Mars.
0:04.3	This is Attorney Blah Blah.
0:06.4	Brown and Groove.
0:07.4	The Littles and Associates.
0:08.4	Low old, I hammer Stanley.
0:09.6	And I'll get you lots of money for your blah, blah,
0:12.4	injury, broken bones, burns, paralysis, victims, victims, victims,
0:17.7	only call me.
0:19.1	Call me now.
0:19.7	Call me right now.
0:20.6	459.
0:21.6	Ha!
0:24.6	Oh my.
0:25.6	Our friend, Sean Cole, has always been impressed by lawyer ads.
0:30.6	I would say more totally confused by lawyer ads.
0:35.6	I mean, I'm just like, really like, is disaster footage
0:38.6	or your cousin wearing a judges robe the best way to represent your practice?
0:42.6	But I started looking into them.
0:44.6	These lawyer ads in particular, the sort of like fly by 90 bottom eatery seeming ones.
0:48.6	And I fell down the well into the Byzantine crazy subterranean wonderland.
0:54.6	A lot of the lower-ranking and underland of lawyer advertising regulation,
0:59.6	which has eras to it and factions, and there's this seemingly endless civil war
	...

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