Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned

eight figure entrepreneur. Let's get started. Welcome back. This is the Kelly Roach show

and today we are diving in and talking about five mistakes to avoid when you want to do an up level for your brand.

Now, why is this important? Because over the span of your

business lifetime you are going to want to up level your customer, your brand,

and your avatar constantly.

In fact, it's a natural occurrence

because as your skills develop

and as your thinking and perspective evolves,

of course, you're always going to have the desire to want to speak into more

depth and breadth of experience and to empower people with these new things that you've learned.

So you may have segments of your business that over time you no longer participate in the delivery of

that serve the more entry-level customer that your team is equipped to deliver for and you

may continue to evolve.

But you typically want your brand to market at a matched level for the highest level of customer that you want to attract,

knowing that of course things trickle down, they don't trickle up,

and so you want to position yourself at the level of the highest to your customer you want to attract and then you can always bring in people underneath that at all levels.

So let's dig in, let's talk about these five things.

These are the things I observed over many many years of helping business owners to

up-level their brands and I've seen what works and what doesn't. And the first

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