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Real Estate Rockstars Podcast

1050: No Sphere? No Problem! Niche Marketing With Jessica Hubbard

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 30 May 2022

⏱️ 50 minutes

🧾️ Download transcript

Summary

When Jessica Hubbard moved to Missouri, she didn’t have a sphere of influence to rely on for real estate business. Thanks to niche marketing, she didn’t need it. On today’s Real Estate Rockstars, we discuss how to find the right niche, where to start with niche marketing, and more. Listen in and learn how to provide your ideal clients with meaningful value.

Transcript

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0:00.0

One of the key things for any bay to take away and looking for your niche, I am not telling people to go out there and build a mix of educators.

0:13.0

That's not what you should do.

0:15.6

You should do is, you know, take those three things,

0:19.5

merge them together and figure out what your sweet spot fits. So the question is this, how do most agents find the secrets to succeed in today's competitive

0:32.4

real estate market, especially when the top agents are keeping those secrets themselves.

0:37.0

That's the question, and this podcast will give you the answer.

0:40.0

Hi, I'm Aaron and Mujestagi, and welcome to Real Estate Rockstars, this is Aerta Butchastagi and I'm interrupting myself to bring you this commercial break from one of our sponsors.

1:04.6

And I know, I know you guys would much rather listen to the content and not the ads and not the sponsors,

1:10.9

but this is one that I'm actually super, super excited with.

1:14.4

You know, so many of the realtors that we interview on the show, they talk about how much

1:18.1

systems are important and how much follow-up is important.

1:22.1

And I'm really, really excited about our new sponsor.

1:25.5

There's somebody I've been looking at for a long time and when they reached out to me I

1:28.8

said yes we have to be able to do this deal. So that sponsor is follow-up boss. You know on an

1:35.2

interview last week with Agent Mark McGuire I asked him what his favorite software

1:39.8

and what his favorite system was and he said it was follow-up boss and then he went on for

1:44.7

another three or four minutes to talk about why follow-up boss was the best CRM he uses.

1:50.1

So there's a lot of superstars out there that use follow-up boss.

1:54.4

Some of the stats they gave me, Robert Slack, 1.5 billion team in Florida,

1:58.1

number one in the US.

1:59.3

He uses follow-up boss to get a 400% ROI on its massive paid lead spend.

2:04.3

Deborah Beagle, co-owner of the Ashton Group in Nashville, uses follow-up

...

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