Today we're going to talk about why keyword tools and search traffic estimates are wrong.

Hey hey hey what's up everyone welcome to the Rock Your Brand podcast I'm your host

Scott Boker a serial entrepreneur on a mission to help you.

This show is designed to teach you to inspire you to motivate you to take massive action

and build a future proof business.

So whether you're just starting out or taking your existing business to the next level this

is your home.

Now if you're ready I'm ready let's rock your brand.

Alright guys welcome back today I'm excited because I'm going to be talking about something

that a lot of people don't talk about and they should and I wasn't really aware of it until

I started to look at the data but today we're going to talk about why keyword tools and

search traffic estimates are wrong they're wrong I'm here to tell you they're wrong.

If you are using a tool like the one that I use over suggests now I do recommend using

tools for this because it gives you ideas it starts to show you the landscape it starts

to show you the competition and it also shows you those low hanging fruit keywords that

you can rank for very easily by looking at other metrics I'm not looking at a keyword

going that gets 9000 searches a month I'm going after that keyword because here is truth

you're not just going after that one keyword and what I mean by keyword is like long tail

okay how to catch bass in a pond.

Long tail okay but what people don't realize is that same string right that same string

if you write the article correctly you put in the other you know subheads in there right

and we talk all about this in our niche properties class I talked about it here on the podcast

...