1041: How to Tell Compelling Stories and Build Brands with Alex Neist (CEO of Hostage Tape)

How to Be Awesome at Your Job

How to be Awesome at Your Job

Success, Career, Self-improvement, Health & Fitness, Sharpening, Business, Education, Selfhelp, Collaboration, Winning, Meaning, Development, Mockaitis, Skills, Training, Mental Health, Speaking, Decisions, Careers, Interview, Fun, Money, Writing, Thinking, Wins

4.6 • 1K Ratings

🗓️ 17 March 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Neist shares principles of storytelling and branding that help Hostage Tape –and you.

— YOU’LL LEARN —

1) Why brands like Hostage Tape and Liquid Death resonate

2) The defining element of an inspiring story

3) The downside to making your story amazing

Subscribe or visit AwesomeAtYourJob.com/ep1041 for clickable versions of the links below.

— ABOUT ALEX —

Alex Neist is the founder and CEO of Hostage Tape, the best-selling mouth tape. The company has helped over 200,000 customers worldwide and has strong partnerships with the UFC and The Joe Rogan Experience.

Prior to founding Hostage Tape, Alex was an Arena Football League quarterback. He later ventured into sports technology, building a seven-figure business which was eventually acquired.

• Website: HostageTape.com

— RESOURCES MENTIONED IN THE SHOW —

• Tool: Dan Harmon’s Story Circle

• Brand: Liquid Death

• Website: SleepHQ.com

• Book: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling by Matthew Dicks

• Book: Breath: The New Science of a Lost Art by James Nestor

• Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chriss Voss and Tahl Raz

• Past episode: 311: Communication Secrets from FBI Kidnapping Negotiator Chris Vossr

• Past episode: 1029: How to Tell Stories that Inspire and Influence with Anjali Sharma

— THANK YOU SPONSORS! —

• Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME

• BambooHR. See all that BambooHR can do at bamboohr.com/freedemo

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	You don't need to tell an amazing oddball, wild story to have a great story.
0:16.0	You just have to learn how to tell the story, and then you make it relatable in a way.
0:20.3	And also you're showing
0:21.5	change a great story shows a change people don't buy with logic they buy with emotion there's
0:30.1	something about the brand that's attaching to their psyche or the way that they are and then after
0:35.0	you make a decision on emotion, then you validate it with
0:37.9	Logica. Oh yeah. Well, of course, I bought it because of A, B, and C.
0:45.7	That's Alex Niced. He's the founder and CEO of the best-selling mouth tape brand,
0:49.7	hostage tape. His company has helped over 200,000 customers worldwide, and he's going to share some of his
0:55.4	storytelling principles behind the brand success. And you'll learn one, why brands like hostage tape and
1:01.2	liquid death resonate. Two, the defining element of an inspiring story. And three, the downside of
1:07.7	making your story amazing. And if you'd like a summary write-up of some of these
1:11.4	actionable takeaways, I recommend you sign up for the free Gold Nugget email list at
1:14.9	awesome at your job.com. I'm Pete McItis. This is How to Be Awesome at Your Job. And now, here's Alex.
1:25.8	Alex, welcome. Thanks for having me. Great to be here. Oh, it's great to be chatting with you. And I will tell you, I am a hostage tape customer and lover. Yes. So first, thanks first for the uninitiated. What the heck is hostage tape? Hostage tape is mouth tape. Okay, quite simply. And for those who have never heard a mouth taping before,
1:46.5	what it does is it forces you to keep your mouth shut so that you breathe through your nose.
1:51.0	It sounds absolutely wild and crazy, I know, but I promise you're not going to suffocate. We were
1:58.3	born, we were made to breathe through our nose. And it seems to be
2:03.0	something that we've just lost over the last 20, 30, 40 years, especially with a lot of changes
2:08.4	to our diets, what we're eating, all sorts of things that have kind of changed us. And over 70%
2:13.6	of people in this country are mouth breathing at night when they sleep and we shouldn't be.
2:18.2	And so mouth tape, shut your mouth, forces us to nasal breathe the way that we were made to.
	...

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