Bam, Jason Waller unleashed here, and I am super excited about today's show.

We are digging back in to my coaching library where we're going to be covering everything from

hiring, firing, employment retention, how to train, how to build a bench, how to scale,

all of these things that usually I would charge people to coach on.

You're going to get free today listening to the podcast or watching on YouTube.

Please enjoy.

This is part of our library there of all the coaching things that I can teach.

Some of the lessons I can get you out there that I am getting out here to everyone

watching Unleashed.

Bam!

So I'm helping a company that does bricks and concrete in Michigan and Indiana. Like fixes your bricks and concrete.

And he's like, he's never done financing in his life. He said, I did five million in sales

last year. We don't do financing. I said, brother, we're going to A, find your financing company,

which he's got two now. And B, you need to make an ad with a call to action. Hey, have you thought about fixing your bricks or your concrete, but you're scared it cost too much? Great news. We have zero percent interest for 24 months, and you can finance today. Give us a call. Is he up 400% one month in sales? I can give you guys his number. You call him. Like he's obsessed with what we're doing.

He didn't know what Roas was. He didn't know what a call to action was. He's been doing this for five years. Right. So it's important that you guys, first of all, are like, hey, this is what we're great at. We're great at software sales. We've got a great vision. we've got a great idea. We're a great partnership. We bring all this, but we need to expand. So self-improvement or reaching out and bringing people on that help build this Avengers type team to take it to the next level is the first step. Because a lot of folks sit in your guys as shoes and go, I'll figure it out on my own. And that probably cost me two or three years of pain I didn't need at the beginning. You know, in your business, no matter what your business is, whether it's real estate, whether it's a salon, whether it's, you know, a dumpster or hauling service or trucking service, whether it's, you know, it's construction at a home. It's in home services. whatever it is, you have to develop a strong value proposition, right? You have to find a pain. A customer either is buying because of pain or

want. And the biggest problem we talked about on Google, everybody loves Google because it's like,

hey, I've got bugs at my house. Let me Google a pest control company. Great. That's out of necessity and need.

Like everybody can get that. Anybody can say I'm going to put Google AdWords in whatever industry I'm in,

real estate agents, so on, whatever it is, I'm going to get when they're looking for something.

But how do you fish in the bigger pond? How do you get your business out there to where it's not necessity and

they're Googling you, but how are you perking interest for the giant ocean? So think of Google

as a small pond down the street. And out of necessity, those fish need to be caught because they need

...