#1038: Why sales rank feels off and what’s actually going on
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 23 July 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
Sales rank drops have been a core part of reseller training for years. But what happens when the charts go flat and the old signals aren't working as well?
In this episode, Brian Olson sits down with fellow coach Grant Douglas to break down the recent shift to Amazon’s A10 algorithm, what it means for Keepa users, and how to rethink sales velocity without overcomplicating your sourcing process. They unpack an updated 3-Step Check, discuss new tools like the “Sold in Last 30 Days” stat, and highlight real-world strategies that resellers can use to test smarter, even in a changing landscape.
If you’ve felt uncertain about what’s moving and what’s not, or you’ve noticed your Keepa charts getting quieter, this one’s for you.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Is it true that IP complaints are really no big deal?"
Watch today's episode on our YouTube channel here: https://youtu.be/plKh3PUD2JI
Show note LINKS:
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam
100% FREE! Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. I'm your co-host today. I'm Brian and joined today by Grant |
| 0:07.9 | Douglas, who's one of the awesome coaches in the Jim Cockram coaching program. Grant, I know you've been doing |
| 0:13.8 | this full time for how long, a few years? It'll be four years on Labor Day that I left my job. |
| 0:21.3 | Oh, wow. |
| 0:22.5 | So, and you didn't like pick up any side work? |
| 0:25.9 | I mean, you jumped, if I remember, right, you jumped into this and just grew it up. |
| 0:30.6 | Yeah. |
| 0:30.8 | So my wife had her, we had our third kid in March of 2021, and the whole goal was to have a job that I could stay at home and be with him and be with a family more. |
| 0:48.4 | And it doesn't always work out, but for me, it did. |
| 0:52.0 | And I'm very grateful for the risk I took to, yeah, not not do what is many times a smart thing, which is get a side hustle. Hey, hey, stay with that job a little longer. Like that's when you can do that and do Amazon on the side, like it's, it helps helps money a little more. But I dove straight in, took a chance, and I was able to come out |
| 1:11.9 | on the other side. Okay. Yeah, that's awesome. Great, great success story there. And what I love is |
| 1:17.1 | that you're really sharing what you've learned with, in some cases with community, certainly |
| 1:23.7 | with your coaching clients. But did you join the coaching program as a student? |
| 1:28.3 | No. |
| 1:35.3 | So I learned about Amazon outside of my silent team and all that, but I did. |
| 1:38.3 | It was the podcast that were the first thing that I listened to. |
| 1:41.3 | And, you know, like anyone, you get gated in some brands. |
| 1:45.4 | You start getting orders canceled from a website and you need to, |
| 1:49.1 | you were maybe doing something really well and that doesn't work anymore and you got to find more strategies. And I search through the podcast to find out other ways and see what other people |
| 1:54.7 | are doing and, you know, hearing, you know, most people are really transparent about what's |
| 1:59.0 | working with them on the podcast and how they source and even specific Keep a Product Finder filters they may use. |
| 2:05.4 | And all of that was just so helpful to like keep. |
... |
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